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Norwegian Cruise Line To Extend TVC To Brisbane And New Zealand As Part Of New Brand Campaign

October 18, 2018 Cruise No Comments Email Email

Norwegian Cruise Line has extended its first ever television advertising campaign, with the TVC to launch in Brisbane and New Zealand this weekend. This forms part of its largest campaign investment to date, with the success of the campaign in Sydney leading to the decision to extend the TVC to other markets.

Airing from Sunday 21 October and running for four weeks, the 30 and 15-second adverts will feature on several free to air channels in Brisbane including Seven, Nine and SBS, in addition to TVNZ and Sky in New Zealand. This will be further supplemented with a significant digital video campaign.

The commercials showcase Norwegian’s ‘Feel Free’ ethos featuring the largest racetrack at sea, award-winning entertainment, The Haven by Norwegian®, global dining and beverage options.

The TVC also promotes Norwegian’s Free at Sea offer, allowing customers to choose from up to five free offers including a Free Beverage package.

In addition, this television commercial showcases Norwegian’s strong product offering worldwide by highlighting Hawaii, Alaska, Europe, Australia and New Zealand as key destinations for the cruise line.

Norwegian Cruise Line’s television commercial is part of a broader campaign aimed at Australian and New Zealand travellers. Norwegian will be employing radio, outdoor, press and digital channels throughout October.

The television commercial is available to view here.

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