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Oita Prefecture enters the Australian Market

July 10, 2020 Business News No Comments Email Email

Located on the island of Kyushu in southwestern Japan, the coastal region of Oita Prefecture has embarked on a representation program in the Australian market. The program will be led by Kate Sorenson at SLC Representation who will drive trade initiatives; Barking Owl Communications will support with a media program.

Oita hit the radar for Australians last year when Oita City hosted several Wallabies matches during Rugby World Cup.   Tourism Oita is hoping to continue to raise awareness for this fascinating destination as the country prepares for the Summer Olympics in just over 12 months in July 2021.

The prefecture is best known for its onsens, with over 4,300 hot springs in the small prefecture, the second highest number in the world.  It is also renowned for its spectacular landscapes with stunning waterfalls and mountains providing an amazing backdrop for hiking and biking.  With agriculture as its leading industry, Oita is Japan’s top producer of saffron, dried shiitake mushrooms and kabosu limes and is highly regarded for Bungo Beef and fried chicken – Toriten and Karaage.

SLC will launch an extensive education and trade training program. To kick this off, they have partnered with JNTO on a webinar which launched this week and can be viewed here JNTO Webinar. SLC will also be organising a series of trade famils when the international borders re-open and manage Oita’s representation at trade and media events.

“Japan has always rated highly with Australian travellers and Oita is the perfect destination for holidaymakers looking for somewhere new to explore on a return trip” said Sorenson.  “Oita provides a wonderful way to get a taste of Japan’s culture, nature and culinary offerings.  It is also a less crowded alternative for cherry blossom blooming and the perfect post ski trip to Nagano and Hokkaido with the onsens providing the ideal antidote for overworked muscles.”

For further information on Oita Prefecture and how you can get involved with the trade programs, contact Kate Sorenson at

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