Okinawa Prefectural Government has appointed The Walshe Group as its destination representative in Australia commencing immediately. Okinawa will have a trade and consumer marketing presence with a team based in The Walshe Group’s Sydney office, focusing on travel trade marketing, public relations and digital media strategies.
Jacqui Walshe, MD and Chairman of The Walshe Group said she was thrilled to have the addition of Okinawa to The Walshe Group’s destination representation portfolio.
“Australian travellers have well and truly embraced Japan. As the seventh largest market source with the highest spending and longest staying visitors, there is no doubt an opportunity to attract more Australian visitors to this picturesque region”.
“Given the growing popularity of Japan, as well as the number of repeat visitors from Australia looking for something new, we see huge potential for visitation to Okinawa,”said Walshe.
Okinawa has many elements that appeal to Australian travellers, offering not only beautiful beaches and outdoor activities but the unique culture, food and history that draws so many Australian travellers to Japan.
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