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Outback fashion label honours inspirational women from the bush in new collection of work shirts

September 4, 2020 Lifestyle No Comments Email Email

Buy from the Bush founder, Grace Brennan, National Farmers’ Federation President, Fiona Simson and Head of Agribusiness at Suncorp Group, April Cavanagh are among the list of inspirational women from the Agricultural Industry Antola Trading has honoured in its latest collection of shirts.Known for its vibrant, colourful shirts which encourage confidence and femininity, the Outback fashion label has designed 8 new women’s shirts as part of its latest collection – all named after women which Antola Trading founder, Alicia McClymont believes are doing inspirational and exciting things in rural Australia.

“As a woman who’s lived most of my life in Outback Queensland, I wanted to shine a light on some of the amazing women who contribute to the agricultural industry and inspire the next generation of women interested in rural industries,” she said.

The 8 women chosen as namesakes for the shirts represent agricultural professions that have moved beyond traditional farming methods, from politics and finance to publishing, start-ups and entrepreneurialism.

“There is a story behind every shirt we design at Antola where we aim to share the varied opportunities and experiences available for women in primary industries with our readers. As well as advocating women in these roles, we provide clothing needed to fulfill them, all while looking great and expressing your personal style at the same time,” Alicia said.

Antola Trading’s Shirt Ambassador Grace Brennan, Founder of Buy From The Bush

Women honoured in the collection, include:

1.       Grace Brennan, Founder of Buy From The Bush, Warren, NSW
2.       April Cavanagh, Head of Agribusiness at Suncorp Group, Toowoomba, QLD
3.       Fiona Simson, President at National Farmers’ Federation, Gunnedah, NSW
4.       Jessica Fealy, Blue Sky Produce (family farming enterprise), Mareeba, QLD
5.       Hannah Marriott, Victorian sheep farmer and a 2014 Nuffield Australia Farming Scholar, Greta, VIC
6.       Natalie Sommerville Managing Director Windjara Ag, Spalding, SA
7.       Claire Dunn, Editor and Creator of Graziher magazine, Rockhampton, QLD / New Zealand
8.       Sylvie Fulwood, farmer’s daughter, Southern Brook, WA

Antola Trading’s Shirt Story honouring Grace Brennan, the woman behind the very successful Buy From The Bush movement, highlights how many rural women are earning “off-farm” income outside the traditional agricultural income streams, crucial in supporting families during tough economic periods.

“Buy From The Bush is really putting women’s creativity on display, and revealing the women doing side hustles to generate income. We’re seeing so many amazing women doing inspirational things to support their farm during unfavourable seasons,” Grace said.

April Cavanagh, Head of Agribusiness at Suncorp Group, said she is excited to be part of the line-up of women who have inspired Antola’s latest collection.

“As a woman in what is traditionally seen as a male dominated industry, having confidence in yourself is important. I am so honoured to be involved in Antola Trading’s Shirt Stories campaign that supports women to confidently be themselves. Their latest collection of beautifully designed work shirts celebrates women in the ag industry and are sure to brighten up your day,” April said.

“We are so proud to share these stories, as well as to be a part of such a vibrant and ambitious community of rural women,” Alicia said.

“Whether you’re 2 or 82 these shirts along with all our products, are created strong and stylish, just like the people who wear them.”

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