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Oval Hotel Engage Event Hospitality & Entertainment To Provide Distribution & Marketing Services

June 25, 2020 MICE No Comments Email Email


Event Hospitality & Entertainment Limited (EVENT) has announced it has been engaged by the Oval Hotel to provide distribution, sales, marketing and loyalty services.

The boutique 138-room Oval Hotel is currently under development and will be the first stadium hotel in Australia.

Amid the challenges of COVID-19, the hotel is still scheduled to open in late September 2020.

The Oval Hotel will feature its own unique branding whilst being part of the EVENT hotel network, supported as an affiliate partner, with access to EVENT’s established distribution network, sales and marketing platforms and inclusion in the extensive Priority Guest Rewards loyalty program.

Norman Arundel, Hospitality & Entertainment Director of Hotels and Resorts said: “Oval Hotel is set to be a wonderful asset located at Adelaide Oval and enhance the broader South Australian tourism industry. We are proud to continue to support South Australia’s tourism and travel sector, especially as we all keep an eye to the future and overcoming the impact COVID-19.

“We are thrilled with the opportunity to work with Oval Hotel offering our expertise alongside our extensive and established networks. We look forward to working together with the team on the go-to market strategy and becoming an integral part of the success of the Oval Hotel when it opens.”

Bodelle Francis, General Manager Oval Hotel said: “We recognise the importance of calling on shared local and national expertise to deliver on our vision, for what is set to be an iconic Australian property.

“As we work to establish Oval Hotel as one of Australia’s premier boutique hotels, we are confident that our engagement with EVENT will deliver us a strong market reach and will align us with a network of other leading independent hotel brands.”

Situated at the historic Adelaide Oval, Oval Hotel is the first of its kind in Australia and is set to be a one of a kind accommodation experience. The hotel will wrap gently around the eastern façade of Adelaide Oval and feature two wings that will integrate into the existing design on either side of the East Gate. They will be linked by an elevated foyer and lounge pod with views into the east atrium and out to the parklands and city skyline.

Oval Hotel will provide a full service offering 24 hours a day, including exciting new food and beverage destination, Bespoke Wine Bar & Kitchen and a relaunched fine dining experience with Hill of Grace Restaurant.



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