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Overseas Visitors Continue to Play on the Gold Coast as Japan Market Heats Up

October 10, 2019 Destination Global No Comments Email Email

Gold Coast has maintained its international visitors attracting 1.1 million, up 0.2 per cent for the year ending June 2019.

Destination Gold Coast CEO Annaliese Battista said international visitor expenditure increased 3.8 per cent to top $1.4 billion, according to the International Visitor Survey* (IVS) figures released today.

“Gold Coast rounded out the financial year yielding incremental increases in its international market share and the trend is likely to continue,” said Ms Battista.

“Our strategy to attract high-spending tourists from key international markets of China, New Zealand and Japan is delivering, with international expenditure consistently outperforming visitor growth.

“International visitors spent 9.7 million nights on the Gold Coast exploring the depth of visitor experiences from our coastline to the hinterland, showing spend per trip increased 3.6 per cent to $1,301 per person.”

China arrivals decreased 2.6 per cent to 271,000 but remain the largest international source market, while 209,000 New Zealanders, up 2.8 per cent, continued their affinity with the Gold Coast. United States of America and Taiwan visitor arrivals were both records.

Japan visitor numbers increased by 13.4 per cent to 73,000 and continue to show strong signs of a tourism re-emergence.

Ms Battista said renewed interest in the Gold Coast from Japan has been steadily growing.

“Destination Gold Coast has been working hard in Japan over recent years to bring the region back into focus for a high-spending traveller market that is keen to reconnect and holiday in a friendly world-famous destination.”

Total international visitors (for 12 months to June 2019)

  Total Visitors Total Spend
Australia 8.6m (+2.8%) $30.8B (+5.4%)
Queensland 2.8m (+0.1%) $6B (+5.5%)
Gold Coast 1.1m (+0.2%) $1.4B (+3.8%)

Top 6 Source Markets (for 12 months to June 2019)

China 271,000 (-2.6%)
New Zealand 209,000 (+2.8%)
Japan    73,000 (+13.4%)
United Kingdom 58,000 (-13.3%)
USA 42,000 (+4.2%) RECORD
Taiwan 39,000 (+11.5%) RECORD

 Gold Coast overview (for 12 months to June 2019)

Total Visitation Total Spend Total Nights ALOS
1.1m (+0.2%) $1.4B (+3.8%) 9.7m (+1.5%) 9.3 nights (+0.1n)

* International visitor data is provided by International Visitor Surveys conducted by Tourism Research Australia for each quarter. This release of June 2019 data includes purpose-of-visit information and revisions to IVS estimates from 2005 to 2019. Because results have been revised back to 2005 please do not use/compare previously published data. Please see International Visitor Survey methodology for further information.

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