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PADI ® and GoPro are teaming up to rally people around the world to dive in and make a statement for ocean conservation with the world’s first-ever Underwater Selfie Day on 7 November 2020.By flooding social media with amazing underwater photos and videos for one day, divers, water
lovers and action sports enthusiasts will put a spotlight on the human connection to the ocean –
showing millions of people around the world just how incredible it really is and why it’s worth
protecting.

“PADI is committed to growing its community of Torchbearers who explore and protect our
ocean,” says Kristin Valette-Wirth, Chief Brand and Membership Officer for PADI Worldwide.
“We’re thrilled to partner with GoPro to inform, excite and empower people everywhere to seek
adventure and save the ocean on Underwater Selfie Day and year-round.”

“At GoPro, we often say that the company really took off when our founder, Nicholas Woodman,
decided to turn the camera around and capture himself. The wide-angle views inherent to
GoPro are perfect for capturing not only your expression but whatever experience you are
immersing yourself in. So, kicking off an international #UnderwaterSelfieDay, which also
celebrates protecting the environment, is something we are thrilled to be a part of,” says GoPro
Vice President of Global Marketing Rick Loughery. “Participants will also notice that the HERO9
Black they are vying for is the first GoPro to be sold in plastic-free packaging—one more step
we are taking to protect the environment.”

How to participate
Dive below the surface and take your best underwater selfie with your GoPro, or share one from
a past adventure, showcasing the world you want to save so you and future generations can continue to seek adventure. Post your selfie photo or video to Facebook, Instagram or Twitter
on 7 November 2020. Tag PADI and GoPro with #underwaterselfieday. A panel of judges will identify the top post based on performance and style, composition and framing, and overall
creativity. The winning entry will earn $2,000 US and the recently launched GoPro HERO9 Black. Two runner-up participants will also win the GoPro HERO9 Black. This GoPro is the first to offer a 23.6MP sensor to deliver 5K video with 14.7MP frame grabs, 20MP photos, next-generation 3.0 features and more.

For official rules and to learn more, visit padi.com/underwaterselfieday. To learn more about the
community of PADI Torchbearers™ coming together to save the ocean and to join the
movement, visit padi.com/conservation.