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The Pacific Asia Travel Association (PATA) is pleased to announce a new media partnership agreement with National Geographic Traveller (UK), the UK edition of National Geographic Traveler (US) — one of the most widely read magazines in the world. The UK magazine is one of 18 international editions in 15 lanuagaes that together reach more than 32 countries.

PATA CEO Mario Hardy said, “National Geographic has delivered some of the most engaging and educational stories for many readers across the world. This partnership with National Geographic Traveller (UK) provides greater exposure for the Asia Pacific region and our members, and I look forward to working with them in showcasing the unique cultures and heritages of the region and telling stories that celebrate that experience and authenticity.”

As part of the agreement, PATA members and the editorial teams of both National Geographic Traveller (UK) (print and digital) and the Travel Trends series of publications will work together to create editorial content covering this region. It will be produced by APL Media, the publisher under license of National Geographic Traveller (UK). During World Travel Market, PATA members will have the opportunity to meet with the editorial team and pitch ideas for stories.

Jo Fletcher Cross, associate editor, National Geographic Traveller (UK) said, “We’re looking forward to working together with PATA to best showcase the region in a way that will excite, inform and inspire our readers.”