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Penang International Travel Exchange Goes Digital

August 25, 2020 MICE No Comments Email Email

The Penang International Travel Exchange (PITE), a programme owned by Penang Convention & Exhibition Bureau (PCEB) will be going virtual with a digital show this year.

PITE is Malaysia’s only homegrown business events tradeshow.

Happening from 14 – 16 October, PITE’s programme for this year sees the B2B sessions
broken into 3 segments according to the market segment time zones – 9am to 6pm on 14
October for the Asia Pacific market, 3pm to 10 pm on 15 October for the Europe market, and
6pm to 12am on 16 October for North and South America.

Organised by Penang-based Professional Conference Organiser (PCO) ACE Conferences &
Exhibitions and partnered with Official Media Partner – Travel Industry Network (TIN) Media,
the PITE Digital Show’s programme will include virtual networking sessions and some
education sessions, all taking place virtually in a simulated exhibition centre.

“Due to the COVID-19 pandemic and international travel bans, we are moving PITE 2020
completely to a digital platform, and will be the first digital travel show held in Penang connecting
local sellers with buyers from around the world. The work done in the past two years through
PITE must go on this year as well despite the pandemic as now the objective is to rejuvenate
tourism for Penang,” said Ashwin Gunasekeran, CEO of PCEB.

With the successful outcome from PITE 2018, the second edition hosted in Oct 2019 was
participated by 50 exhibitors with 75 buyers from 11 countries. Out of the total number, 65% of
the buyers had never visited Penang before.

“With the pandemic still ranging in other parts of the world, I applaud PCEB and Business
Events Penang for taking on the call of Responsible Tourism Penang to heart. Through PITE
2020, we will be able to showcase not only Penang and our tourism and business events
products virtually, but also demonstrate the infrastructure and facilities Penang has to put on a
world-class virtual trade show,” said The Honourable Yeoh Soon Hin, Penang State Executive
Councillor for Tourism, Arts, Culture & Heritage at the press conference today.

The PITE Digital Show 2020 is fully subsidised by the Penang State Government and is now
open for registrations for both interested buyers and sellers with no registration fee incurred.
More details can be found at or email to for more enquiries.

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