Pinterest introduces video updates for Creators and brands

People come to Pinterest ready to try something new, which makes it an ideal platform for businesses to feature actionable and inspirational how-to videos and tutorials. In fact, we’ve seen a 31% increase in searches for “inspirational videos” since last year. And, Pinners are 54% more likely to say they’re inspired to action by videos on Pinterest compared to videos on other media platforms.

Today, Pinterest is introducing new video features for Creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling. Additional information can be found below and in the Pinterest Newsroom and images are available here.

Brands and Creators like L’Oréal UK, Culture Trip, AlphaFoodie and John Lewis are using video to spark inspiration and tell the story of their brands.

With Pinterest video features, UK retail brand John Lewis & Partners has helped boost brand awareness by 20% and increased purchase intent by 33%, according to a Millward Brown Brand Uplift Study.

More on new features: 

• An updated video uploader enables businesses and Creators to seamlessly upload video directly to Pinterest to engage with new and existing audiences.
• A new video tab on business profiles makes it possible for brands to feature all their videos in one place for added discovery.
• On Pinterest, videos surface and resurface over time and don’t disappear with a feed, meaning the lifespan of a video is evergreen. We’re introducing new video analyticsfor businesses to view lifetime views, so they can get insights into the performance of their video over time.
• Businesses and Creators can now also schedule video content in advance through the Pin Scheduler tool.

Sometimes you don’t know what’s possible until you see it from start to finish, whether it’s a hair braiding tutorial, nailing ombre lips, layered cauliflower biryani, stuffed courgette flowers,homemade easy falafel or the perfect Anzac biscuit slice.

The same personalisation and relevance at work across Pinterest are powering video discovery too. That means when you’re looking for dinner recipes, or makeup for your specific skin tone, related videos and even products will appear along the way.