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Plateno commences its first Chonpines Hotel in Korea

Plateno Group recently announced that its mid-end hotel brand, Chonpines Hotel, has commenced its hotel project in Korea: Chonpines Gangneung, South Korea. The hotel is located in Gangneung City in Gangwon Province of South Korea and expected to open in 2021. This breakthrough marks Chonpines Hotel’s official entry to the Korean market with 50 hotels opened and nearly 300 hotels under construction in China, adding to Plateno’s international brand layout.

Highly compatible with the local market with unlimited potential

With the overall environment of consumption upgrading in recent years, the local hospitality industry is facing the trend of upgrading and renovation. The local service standards and concepts are also in need of improvement to address the unique demands of increasing international visitors, especially those from China. Given the huge Korean market, Plateno Group’s Chonpines Hotel, which focuses on integrating hotels that are currently in operation, has been actively exploring the local needs and has implemented a flexible renovation model and friendly urban services, bringing unlimited development potential.

Having renovated nearly 300 hotels in China, Chonpines has become highly compatible with the local market needs: renovation schemes tailored to the local market and blended with the charm of the city can reasonably reduce the cost of renovation while improving the consumers experience; theprofessional operation team comes up with personalized, individual and great urban services which allow customers to experience specialtyproducts and services in the local area every time they enter a Chonpines hotel. In addition, Chonpines will also become a popular choice for Chinese tourists visiting Korea, given its highly-rated market reputation and customer satisfaction, as well as brand awareness by Plateno’s Wehotel platform with 140 million members. Chonpines Hotel will inject new vitality into the local hospitality market with its consistent excellence.

Boosting its global development, Plateno exerts its full strength worldwide.

After years of exploration, Plateno has accumulated rich experience in global development and has become a leader among Chinese hotel groups that have expanded abroad. In its overseas landscape, Plateno adheres to the competitive advantage of “brand and customer first” and the global strategy of “light assets + localization”, providing investors with one-stop service and support, to achieve win-win results. Following the favorable progress in Europe and Southeast Asia, Chonpines’ entry to Korea marks the beginning of Plateno’s strategic development in East Asia.

Underlying the popularity of Chonpines Hotel among global investors is the high recognition of Plateno’s global strategy from markets around the world and the result of the long-term, in-depth research on the characteristics of these markets. It is reported that, apart from the Korean market, Plateno has been developing the exclusive regional agency cooperation in Malaysia. Besides the Chonpines Gangneung, there are also a number of projects under negotiation. It is expected that in the next 3-5 years Chonpines will enter a new stage of global development with more branches opened overseas.

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