On the evening of December 14, 2018, the annual grand event in China’s hotel industry, 2019 Plateno Group Fashion Week, opened at OCT Harbor in Shenzhen, China.
The upgraded hotel fashion show and new product experience exhibition influence hotel fashion in 2019
At the opening ceremony of the Fashion Week, various brands under Plateno Group vivified static space products through creative stage ideas of different tones.
Seventeen brands displayed the integration of space with fashion elements on the experience exhibition; the Fans Festival, with boundless joy, prepared rich gifts and fun games, becoming a fashionable and interesting carnival. Hotel and apartment brands under Plateno Group also launched their new products and new elements for 2019.
Seventeen brands displayed the integration of space with fashion elements on the experience exhibition; the Fans Festival, with boundless joy, prepared rich gifts and fun games, becoming a fashionable and interesting carnival. Hotel and apartment brands under Plateno Group also launched their new products and new elements for 2019.
Advocating “being natural and unconstrained”, Lavande Hotels released the “Lavande Energy Pavilion”, designed based on the concept of energy stone elements and the Lavande energy series of cross-boundary new products; James Joyce Coffetel brought its star-version brand James Joyce Elite to allow the audience to experience the creative idea of “time traveler” and relive the classics of the time by travelling through space. 7Days Inn released its newly updated brand-new 7 Days Premium 3.0, aimed at providing supreme-quality travel space experience with the most compact space and redefining the industry standard of economical hotels; Xana Hotelle integrated external IP with Xana’s brand concept, carefully preparing a 1910s rotating music box to make fans immersed in the scene and feel the eternal love; ZMAX comprehensively displayed the boundless multi-dimensional experience space with brand letter elements to fully reflect its brand gene of “brewing freedom”.
Boundless experience will be a brand-new commercial model of the hotel industry
Zheng Nanyan, founder, board chairman and chief brand builder of Plateno Group, mentioned in his on-site statement that “the beauty of boundlessness” originates from Plateno’s mission of “connect all the good experiences”. The Plateno Group Fashion Week this year broke boundaries inthe hotel industry in experiences, expansion, accommodation, leisure and entertainment, and joint office and became an integrated fashion week without boundaries.
According to the prediction by Zheng Nanyan, in the next five to ten years, the hotel residence experiences will be further based on science and technology, intelligence and data; the spatial value of hotels will be reshuffled and the boundless experience of the hotel industry will be a brand-new commercial model for the future.
Plateno Group takes “Brand First” as its driving force and core business concept and shifted from an investment-driven and operation management-driven traditional hotel management company into an intellectual property company powered by brands and consumer‘semotional preferences. It will reform the operation model of the hotel industry to display a totally different style in consumption experiences.
As one of the most innovative enterprises in China, Plateno Group takes on the mission of “connect all the good experience“ and builds a rich experience life circle through creation, investment and cooperation. Plateno‘s experience life circle includes hotel and apartment brands such as Lavande Hotels, James Joyce Coffetel, Xana Hotelle, ZMAX Hotels, Hampton by Hilton, Chonpines Hotel, 7 Days Premium, IU, PAI Hotels, and Wowqu and the reservation platform “Plateno Travel” with over 130 million Plateno members and over 5,000 hotels covering over 470 cities around the world.
On September 18, 2015, Plateno strategically cooperated with Jinjiang and has now developed into the second largest international hotel group in the world.
After four years of active overseas expansion, Plateno Group has successfully entered the markets of Southeast Asia, Europe and Africa. In addition, Plateno is also making active deployments in the Pacific Rim, nations along the Belt and Road and Central and Eastern Europe. In the next five years, it is estimated that there will be many projects in place dedicated to building a diversified experience life circle for global consumers, supporting the company‘s march toward becoming “the most influential global Chinese hotel brand”.
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