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Qantas and Accor have announced a deeper partnership that will see mutual members of their loyalty programs be rewarded at every stage of their travel journey. Qantas Loyalty CEO Olivia Wirth said that from next year, eligible members of Qantas’ and Accor’s loyalty programs will earn twice when they fly or stay with the two brands. “Although our members haven’t been flying much lately due to border closures, we know there is huge pent up demand, and we’ve been looking at how we provide even more value when their travel resumes whether that’s for business or leisure. Accor Pacific CEO Simon McGrath said the partnership was a major milestone for the travel industry, enabling greater benefits for loyalty customers across Accor’s 1,240 hotels, apartments and resorts in the Asia Pacific region.

Edited by Ian McIntosh