Qatar Airways was proud to be the Official Airline Partner of the Generation Amazing Youth Festival held in Qatar last week. The airline flew the youth ambassadors from all over the world to take part in the inaugural event.
Generation Amazing aims to inspire a generation of young leaders from Qatar and round the globe to make a difference in their communities. More than 170 youth participants from 12 countries (Qatar, Oman, Jordan, Lebanon, Pakistan, India, the Philippines, Nepal, Italy, Belgium, the UK and Brazil) participated.
Qatar Airways and Generation Amazing partner clubs AS Roma and KAS Eupen, along with the English Football Association and other football organisations were represented, along with Brazilian champions Flamengo, who reached the final of the FIFA Club World Cup Qatar 2019™.
Key highlights included football for development workshops, football tournaments, activities led by youth ambassadors, celebrity footballer events and cultural performances. Participants attended the FIFA Club World Cup Qatar 2019™ semi-final game between Liverpool FC and Monterrey CF, while a FIFA Legends day featured talks and a match between star players and the young leaders. Qatar Airways Capt. Khalifa Al Thani and Capt. Abdulrahman Al Mulla joined AS Roma and Brazil legend Cafu, who features in the airline’s recently launched on-board safety video, to present awards at the closing ceremony.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms Salam Al Shawa, said: “As an airline, Qatar Airways firmly believes in the power of sport to bring people together, and this festival has demonstrated that football has the ability to inspire today’s youth to make a difference. The Generation Amazing Youth Festival has been an exciting and engaging experience for all the youth participants and we look forward to many more Generation Amazing events in the lead up to the FIFA World Cup Qatar 2022TM.”
Generation Amazing’s Marketing and Communications Director, Ms Moza Al Mohannadi, said: “We are proud and excited to have hosted the very first edition of the Generation Amazing Festival and it has been most rewarding to observe youth from Qatar and across the world coming together to celebrate the power of football.”
Generation Amazing, the Supreme Committee for Delivery & Legacy’s human and social legacy programme, was initiated during Qatar’s successful bid for the FIFA World Cup 2022™ in 2010. It uses the power of sport to positively impact lives and create sustainable social development in communities. More than 500,000 beneficiaries have been reached to date through Generation Amazing in the Middle East and Asia, with the aim of reaching one million young people by 2022.
Qatar Airways holds an extensive global sports portfolio, sponsoring top-level sporting events and some of the biggest football clubs around the world including AS Roma, Boca Juniors and FC Bayern Munich. As official FIFA partner, Qatar Airways sponsors the FIFA Club World Cup Qatar 2019™ and the FIFA World Cup Qatar 2022™, reflecting the values of sport as a means of bringing people together, something at the core of the airline’s brand message – Going Places Together.
Qatar Airways currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA), to more than 160 destinations worldwide. The world’s fastest-growing airline has added several exciting new destinations to its growing network this year, including Rabat, Morocco; Izmir, Turkey; Malta; Davao, Philippines; Lisbon, Portugal; Mogadishu, Somalia; Langkawi, Malaysia and Gaborone, Botswana. The airline will add Luanda, Angola; Osaka, Japan; Dubrovnik, Croatia and Santorini, Greece to its extensive route network along with in 2020.
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