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‘Queenslander!’ Icon Recruited as Fraser Island Ambassador Fraser Island’s tourism relaunch set for kick-off

Gameday is approaching as Fraser Island’s premiere tourism operators prepare to re-open, with the announcement of a new ambassador, Queensland rugby league legend, Billy Moore.

Famous for his resounding ‘QUEENSLANDER’ battle-cry, the sporting icon is encouraging fellow travellers to tap into the Queensland spirit, and explore what’s on offer in their backyard.

“It’s time for Queenslanders to help Queenslanders, by supporting our local tourism industry and holidaying here this year. We’re so lucky to have access to Fraser Island, so close to home,” said Billy Moore.

“I’m honoured to represent an iconic Queensland destination that personifies the best of our great state!”

The ambassadorship commences with the June 19th reopening of Fraser Island’s two key accommodation properties. Both Kingfisher Bay Resort and Eurong Beach Resort will welcome guests back for recreational stays, island tours and ranger-guided activities, just in time for the school holidays.

Regarded as one of Queensland’s most desirable and accessible bucket list destinations, Fraser Island is perfect for travellers seeking an immersive, back-to-nature getaway, following the state’s lengthy period of isolation.

While famous for being the world’s largest sand island, Fraser Island is only a three-and-a-half-hour drive from Brisbane, and is easily accessible from the Sunshine Coast, Bundaberg and surrounding Wide Bay regions.

“Fraser Island has so much to offer; its natural beauty and diverse landscapes ensure there’s something for everyone, and our passionate team cannot wait to showcase our island paradise to guests once more”, commented Group General Manager, David Hay.

A social media campaign featuring Billy Moore has launched to rally Queenslander’s to support their state of origin, travel locally and experience the best of Fraser Island.

Kingfisher Bay Resort’s reopening is also timely, as Fraser Island approaches its highly anticipated whale season, with Hervey Bay having been crowned the world’s first Whale Heritage site in October last year.