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Hawaiian Airlines and La Tour Café are collaborating with a limited-edition gift box of macarons – six rainbow-coloured flavours including red velvet (red), mango (orange), lilikoi (yellow), mint chocolate (green), blueberry cheesecake (blue), and a new La Tour Café exclusive flavor, grape (purple)! The Pride Collection macarons are being sold  for $15 during October in all five of Oʻahu La Tour Café locations http://latourcafe.com/locations/, as well at the Honolulu Pride Parade and Festival in Waikiki on Oct. 19.

A portion of proceeds will be donated to the Hawaiʻi LGBT Legacy Foundation the organisers of the Honolulu Pride Parade and Festival whose purpose is “building a more compassionate environment for all”.

The idea behind the Pride Collection was conceived by members of Hawaiian’s LGBTQA employee resource group, Haʻaheo (Hawaiian for Pride), who wanted to engage partners in a special collaboration.

“We’re always looking for fun ways to work with our partners on opportunities that engage the communities we serve,” said Kevin Fujinaga, manager of retail partnerships at Hawaiian Airlines and Haʻaheo member. “We are truly proud to have La Tour Café join us as a local partner to offer a delicious product with a message of acceptance and understanding.”