Rap rules in Air New Zealand’s homegrown safety video ‘It’s Kiwi Safety’, launched yesterday and proclaimed as the biggest-scale safety video the airline has ever produced, with a 600-strong cast.
The safety video is backed by the soundtrack It’s Kiwi a remake of the popular RUN-DMC song It’s Tricky and In the Neighbourhood by Sisters Underground, produced by Josh Fountain of Auckland’s Golden Age Studios.
The video stars well-known Kiwi actor Julian Dennison, local musicians Kings, Theia and Randa as well as talent from 30 community groups across the country, including the Rewa All Stars dance crew from Auckland, surf lifesavers from Dunedin, curlers from Maniototo in Central Otago and the Mosgiel Brass Band.
The safety video was filmed at various New Zealand locations in Auckland, Wellington, Dunedin, Balclutha, Hokitika, and Naseby in Central Otago. It also features a number of Air New Zealanders including cabin crew, pilots, engineers, loaders and airline staff from Dunedin Airport.
Air New Zealand general manager global brand and content marketing, Jodi Williams, says this new safety video celebrates New Zealanders in a fun and energetic take on the airline’s famous safety videos.
“It’s Kiwi Safety is all about celebrating great Kiwi talent and the diverse groups which make up New Zealand, as well as a number of fantastic locations. We know this video will make people proud to be New Zealanders – but will also showcase our unique Kiwi culture to the world.
“We’ve never had so many people in one safety video before or filmed in so many locations. It’s also been great to change up our formula and do a safety video in the style of a music video. We’re sure everyone is going to love the remixed track It’s Kiwi – while at the same time getting our key safety messages.”
Air New Zealand’s safety videos have collectively generated more than 157 million views online to date along with significant international media exposure. It’s Kiwi Safety is the 18th safety video where the airline has taken a creative approach.
The new safety video, which can be viewed above, and will be rolled out across the airline’s fleet from today.
To celebrate its latest safety video, Air New Zealand has also released its November Kia Ora inflight magazine with six different covers to showcase a number of the safety video’s stars. This is the first time in the magazine’s history the monthly publication has been released with six different covers.
Edited by Peter Needham
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After years of leadership with safety vids they have lost the plot. 90% of my staff speak 2 or more languages and English is at a high level with all. They shake their heads and yes they here the word Kiwi clearly, but the rest???
How do they expect those working with English as a 2nd language to let alone understand the words, but remain looking at it. Most would just turn to some other activity.
Brent
After years of leadership with safety vids they have lost the plot. 90% of my staff speak 2 or more languages and English is at a high level with all. They shake their heads and yes they here the word Kiwi clearly, but the rest???
How do they expect those working with English as a 2nd language to let alone understand the words, but remain looking at it. Most would just turn to some other activity.
Brent