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 RCI, the world’s largest vacation exchange company has teamed up with the nation’s largest cruise agency, World Travel Holdings, as its private-label cruise partner. World Travel Holdings’ agents are now booking cruises online and directly for millions of RCI’s members through RCI® Cruise.

“We are thrilled to be partnering with World Travel Holdings to offer our members the company’s outstanding expertise and service when booking their next cruise vacation,” said Fiona Downing, senior vice president, Global Strategic Growth & Development for RCI Exchanges.  “Cruising has always been incredibly popular with RCI members and being able to offer an even wider array of cruise offers will help to further expand their vacation possibilities. Enhancing the RCI travel portfolio with new services aligns with our vision to put the world on vacation in a way no other company can.”

Through this partnership, RCI members have access to World Travel Holdings’ exclusive offers and pricing on every major cruise line. Members also receive RCI Cruise Club exclusive offers, available on every sailing and stateroom category.

“Our partnership with RCI enables us to deliver enhanced services and travel options to members planning cruise vacations,” said Jennifer Gasser, senior vice president of the Partner Brands division at World Travel Holdings. “Our private-label program allows us to partner closely with RCI to create a Cruise Club that uniquely meets the needs of RCI and its members.”

World Travel Holdings has more than 20 years of experience creating and managing licensed private-label travel programs for some of the top travel providers including almost every U.S. airline, leading hotel brands and prominent corporations.