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Reasons Why Instagram Bots Damage Your Brand

November 21, 2020 Social Media No Comments Email Email

There is no denying that social media is the modern advertising tool that we have now, and it is going to be for a longer time. Instagram has been around for quite some time and is continuously gaining track of the digital marketing campaigns of influencers and online marketers.

Instagram is the social media platform with the highest engagement and one of the fastest-growing social media sites. More and more influencers, brands, friends, and small business owners discover the power of networking that this platform can provide. 

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But managing an Instagram account takes an excessive amount of time and effort that you would instead devote to developing your brand or your business. You also need time to update your other social media accounts. There are many ways to keep your social media accounts always up to date to help you free up valuable time that you can use for more significant work instead. 

You might already be aware of Instagram bots, which can help in growing your social media following. Instagram bots are created to perform your daily tasks such as liking, commenting, and following your Instagram account instead of doing them yourself. Sounds promising, yes, but there is more to it than meets the eye. 

Many software programs have emerged to do those tasks for you, and it is essential to choose which one you really can benefit from. Before jumping on the bandwagon of Instagram bots, scrutinize well. Check out reviews and recommendations by users online that will be useful to you. You may want to know that there are hardly bad reviews of Jarvee, a social media tool that can automate your account and increase your followers. Instagram bots may help you, and some may not. Here are a few of the reasons why you should be wary of some Instagram bots. 

Fake Bot followers cannot discuss your brand in real life.

Instagram bots may update your social media account daily by liking, commenting, or following your posts, but that is just about the extent to what they can do. Instagram bots are most likely inactive or fake accounts, so you should not expect them to engage with your posts, and most of all, not with your family and friends. 

Bots can say the wrong things.

Bots do not have the sensitivity of actual persons to comment on specific posts. They may accidentally comment on a particular post that may sound insensitive and possibly ruin your brand’s reputation. Your real followers may feel awkward upon reading these inappropriate comments from your Instagram bots.

Bots can hurt your credibility.

The primary purpose of getting Instagram bots is to convince organic users to follow you, but this idea can eventually backfire. Users might notice that you have thousands of followers but only one or two comments on your post. People will ultimately realize that there is something wrong with having many followers but with not so many engagements. It may ruin your credibility and may encourage users to unfollow. 

Bots can distort your performance measurements.

It would be hard to measure your performance with your audience when half or even most of your followers are not real. You must also remember that Instagram’s metrics rely mainly on engagements, not on the number of followers. If you want your money to count, invest it instead by building an honest relationship with your audience.

Sometimes, your intent of building a significant following through automated dealings with your audience blows back at you, putting your credibility at risk. Still, the best way to increase your Instagram following is honest-to-goodness manual social media marketing.

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