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Today, The Langham, London welcomes Doris Greif as managing director of the Forbes five star luxury hotel in central London and regional vice president of operations, Europe & Middle East for Langham Hospitality Group. Greif succeeds Bob van den Oord who is promoted to Chief Operations Officer (COO) based at the corporate office in Hong Kong.

A veteran in her own right, Greif has over 19 years of experience in leadership roles for Jumeirah, her last role for the group as Senior Vice President Operations – MEASA, based in Dubai. She arrives in London, from her native Germany with an enviable list of career achievements, including the rebranding of Jumeirah Beach Club Resort & Spa, repositioning Jumeirah Emirates Towers as the number one corporate hotel in the UAE and Middle East and having opened Jumeirah at Etihad Towers winning the World Travel Awards ‘World’s Leading New Hotel’ award.

In her new role, Greif will draw on her experience to lead the team at the iconic hotel in London as it continues to be one of the very best hotels in the city, whilst simultaneously supporting the group to grow the brand with new acquisitions and developments in Europe and the Middle East.

“We are thrilled that Doris is joining the company to lead our flagship hotel in London and to continue its success.” said Bob van den Oord, COO “She has a formidable reputation in achieving service excellence, innovation and development and I am confident that she will take the hotel and The Langham brand to new heights.”

“London is one of the most respected and competitive luxury hotel markets in the world and I am incredibly proud to join this innovative hotel group and lead The Langham through the next chapter of its illustrious history,” said Greif.