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The events of 2020 have certainly changed the way Aussies live their lives, and 43% of the nation has admitted to changing their morning routines to match their new normal.

Research from Kellogg Australia revealed half of all Aussies are now getting up earlier, with some adding an extra two hours to their day. With this extra time, Aussies are doing what they feel is important including eating breakfast with the family (28%), starting work early (27%) and cleaning the house (24%). New habits Aussies are picking up include tending to plants or the garden (12%) and hitting the gym in the morning (12%).

Waking earlier is not only giving Aussies added time to their morning routine but is helping to boost their mood to create a brighter morning. Early risers often say they feel happier throughout the day, and half of the nation (49%) consider themselves cheerful morning people.

In light of an unprecedented year, Aussies are searching for ways to make their mornings more joyous. When Aussies are able to connect with their loved ones, especially over breakfast, 69% feel their morning is instantly brightened.

Psychologist Sabina Read says, “2020 has been difficult for many and has shifted how Australians view their relationships. Maintaining regular communication and creating rituals over something familiar, like breakfast or a bowl of cereal, is more important than ever to feel connected through tough times.

“Research from Kellogg Australia has shown 35% of Aussies felt a stronger connection with their families when they spent mornings at home eating breakfast together. Making time each day to talk and listen with family and friends helps strengthen relationships and nurtures the social bonds we all value.”

Aussies believe breakfast is an important part of having a bright and fulfilling morning and they’re also making more considered choices about the food they eat. Almost three quarters (73%) of the nation consider local businesses and Aussie farmers when buying their breakfast foods, with 97% noting this is more important than ever.

Lucie Wolstenholme, Kellogg Marketing Director Australia says, “In what was an unprecedented year, we’ve seen Aussies become more resilient and productive than ever before. Amongst the uncertainty, Aussies are gravitating towards the things they know and love, like the comfort and reassurance of their favourite cereal at brekkie, such as Kellogg’s Corn Flakes.”

“We also know they’re making more considered choices, looking to support local produce and Aussie farmers. And by enjoying a bowl of Kellogg’s Corn Flakes, as the nation has been doing for almost 100 years, Aussies will continue to support farmers who produce the food they’ve come to know and love.”