Global cruise brand Royal Caribbean International kicks off its 50 Years Bold anniversary celebrations this July in Singapore with attractive bold deals, together with the launch of its latest marketing campaign ‘Stop Wondering, Start Wandering’.
Based on Royal Caribbean’s recent survey in Singapore on the attractions of cruising, as many as 60% of the respondents indicated that they are keen to try cruising, with another 25% replying “maybe”. Factors include cruising being perceived as fun, fuss free and convenient. However, the survey also shows that while consumers wonder about the perks and possibilities of going on a cruise for holiday, it may lead to overthinking and hesitancy, due to misconceptions of high costs and boredom and hence, fear of not enjoying one’s cruise experience.
Royal Caribbean aims to overcome such mental blocks to cruising with a new campaign from this month, called ‘Stop Wondering, Start Wandering’, to be launched in print, out-of-home (OOH), radio, TV commercial and digital formats. In line with its 50th anniversary, the campaign highlights on the brand’s renowned first-in-industry innovations over the years, ranging from the FlowRider, Ripcord by iFly skydiving simulator, Zip Line, Ultimate Abyss slide and Bionic Bar to its latest, the SkyPad VR bungee trampoline, which all have been attracting guests of all ages around the world.
Nearer to home, with the upcoming seasons of Voyager of the Seas and Quantum of the Seas, which will both be refurbished by this year-end, travellers in Singapore will not have to just stop at the imagination of their ideal cruise adventure. They can live it out with their loved ones with Royal Caribbean’s spectacular deals for its Global Anniversary Celebration starting this week. The second guest sails at only S$50, and kids aged 11 and below can enjoy their cruise for free. HSBC credit card holders can enjoy an additional 5% discount on their cruises as well. Terms and conditions apply.
Customers can choose from Voyager of the Seas’ seven sailings from October 21st from Singapore, ranging from 3 to 5 nights to ports such as Phuket, Melaka, Penang and Kuala Lumpur (Port Klang). Quantum of the Seas will be offering 34 sailings over six months starting from November 16th, also from Singapore. Her itineraries include 4-night cruises to Phuket and Kuala Lumpur (Port Klang), 5-night cruises to Phuket, Kuala Lumpur (Port Klang) and Penang and a 7-night cruise to Bangkok (Laem Chabang) (with an overnight) and Ho Chi Minh City.
This anniversary offer will be the highlight of Royal Caribbean’s roadshow at Raffles City Shopping Centre Level 1 from July 11 to 16, from 10am to 10pm. For enquiries and bookings, customers can call 6305 0033 or visit www.royalcaribbean.com.sg.
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