Seagrass Boutique Hospitality Group announces an exclusive master franchise agreement with Five Guys and its ambitious plans to open Five Guys stores across Australia and New Zealand as part of Five Guys global footprint.
Five Guys is a family operated franchise restaurant group that’s passionate about serving quality burgers and fries in a clean and friendly atmosphere. Given the option to go to college or start a business, the brothers decided on the latter. The Murrell family established its first restaurant in 1986 in Virginia and the brand has consistently gathered accolades for its freshness, simplicity, and quality ever since. What started off as a little ‘burger joint’ turned into 1,654 stores in the United States of America, Europe, the Middle East, and Asia, earning an impressive international cult following along the way and has been voted many times as the #1 burger restaurant. With plans to expand in Australia and New Zealand, opportunities to secure the right franchise deal were on the horizon.
The partnership between Seagrass BHG and Five Guys is a natural fit, and the deal, an obvious poetic dance of two successful companies coming together. Both privately held family businesses, with common values, ethos, and passion for food, people, impressive company growth, and breadth of operational capability. The partnership will create opportunities for employment in Australia and New Zealand and a new brand for local guests to enjoy that is relaxed, accessible, quality food that is value for money.
Sam Chamberlain, Five Guys Chief Operating Officer comments, ‘We feel confident in the Seagrass partnership because of the strong operational capabilities and our joint focus on high-quality food and customer service. We know we can teach just about anyone how to do burgers and fries the FIVE GUYS way, but it is harder to teach our core values. Thankfully, Seagrass, with their dedication to people and excellence, will have no problem executing the FIVE GUYS brand. In fact, we believe Seagrass and Brad’s team will excel at it. We are excited to work together to grow the Five Guys brand in Australia”.
Five Guys are a no ‘freezer in the joint’ type brand. They have earned international fame and respect for their in-store, hand-cut fries, and a string of awards for their burgers and people-driven organization. Distinguished awards include Harris Poll ‘Best burger brand in the USA -2017 & 2018, Forbes Top US Employers list in 2018 & 2020 and Fortune’s 2018 Best Workplace for Diversity Awards’; a demonstration of the brand’s success extends beyond the product and store.
From 2003, Seagrass BHG has successfully grown from 1 restaurant to over 40 restaurants, across 5 brands worldwide, gaining market share in multiple segments of the restaurant industry. Their strength in these markets stands testament to the company’s commitment to food innovation, restaurant design, quality food, and genuine service. Seagrass BHG is excited to take on passionate partners to foster local employment growth.
David Ovens, ‘Chief Marketing officer’ and ‘Franchise Representative’ for Seagrass BHG comments “Our commitment is to open approx. 20 stores nationwide in the right locations and with the right staff. We are currently looking for the best sites in Sydney’s CBD and welcome inquiries from agents. Our aim is to identify high visibility ground floor sites in high traffic areas. We believe Australia will embrace Five Guys given the quality, value, and authenticity of the brand”.
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