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SEC Allows Alcohol Sales at War Memorial Stadium for Razorback Game

November 26, 2019 Visit USA No Comments Email Email

Beginning with the 2019 season, fans attending Razorback football games at War Memorial Stadium will be able to purchase beer in public areas of the stadium. Alcoholic beverages at Razorback football games have been available since 2014 but previously have only been available in suites and private club areas. The program will now be expanded to create availability for the purchase of beer to fans 21 years or older within designated public areas in and around the stadium.

In May 2019, the Southeastern Conference announced the revision of a policy that had previously restricted the sale of alcohol in public areas of athletics venues. Under the revised policy, each institution within the conference now has the autonomy to determine the permissibility of selling alcoholic beverages in its athletics venues, subject to certain conference-wide alcohol management expectations.

“By expanding our established alcoholic beverages program to include the sale of beer, we are building on an already successful model while furthering the fan experience in a responsible way,” Vice Chancellor and Director of Athletics Hunter Yurachek said. “We will now be able to offer this gameday amenity as an option to fans while working to further educate University of Arkansas students and the general public about safe and responsible consumption.”

Consistent with SEC guidelines, alcoholic beverages will be sold and dispensed only at designated stationary locations and not by vendors in seating areas. Identification checks will be required of every person at the point of each sale and alcohol will be dispensed in cups. A limit of two servings per person will be allowed in each transaction. Each beer is $5 and only cash will be accepted. ATMs will be available at the stadium. Sales of alcohol will be halted at the end of the third quarter of the game.

Rock Region METRO is providing free shuttle service between the River Market and War Memorial Stadium approximately every 20 minutes on game day. The “5th Quarter Shuttle” will run from 11:00 a.m.-7:00 p.m. For more information about the shuttle service go to

“We have confidence in the many mechanisms being put in place to ensure that sales are limited to those 21 years or older as well as supporting responsible consumption for those who are allowed to purchase beer,” Senior Associate Vice Chancellor and Dean of Students Melissa Harwood-Rom said.

War Memorial Stadium will work with a local distributor to implement the expanded program, including training for gameday staff related to SEC alcohol management guidelines, University policy and state and local regulations governing alcohol sales and consumption. All servers will be trained to identify public intoxication in order to refuse service to any fan who appears impaired. Security personnel reserve the right to eject or arrest fans who are intoxicated or share alcoholic beverages with minors. As has been the case in previous seasons, fans are encouraged to report any unruly behavior or in-game security or guest services concerns to stadium and law enforcement personnel.

The Arkansas Razorbacks take on the Mizzou Tigers on November 29th at War Memorial Stadium. The Battle Line Rivalry has been played the Friday after Thanksgiving each year since 2014. This will be the first time Arkansas and Mizzou have squared off in Little Rock since 1963. This is the last regular-season football game of the 2019 Season. Tailgating begins at 6 a.m. and kickoff is at 1:30 p.m. Tickets are still available for purchase either at the box office or online at

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