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See What Lies Beneath Pop-up Gallery

March 8, 2021 Attraction No Comments Email Email

Step into the shoes of survivors and learn more about breast cancer treatments this March.

Hong Kong Breast Cancer Foundation and Novartis are proud to present “See What Lies Beneath” from 4-9 March at Tower 535 in Causeway Bay. The pop-up gallery will be open to the public, free of charge. This campaign aims to raise awareness of genetic testing for people diagnosed with advanced breast cancer.

Inspired by real life stories from physicians and breast cancer patients, powerful photographs that capture more than just the patient’s emotions and biology of the disease will be displayed throughout the gallery. Using special filters, visitors will find out that the photographs have been treated with a special double-overlay effect, and discover more information previously concealed to their naked eye.

“See What Lies Beneath” aims to show that just as no two people are alike, no two breast cancer journeys are the same. With advanced breast cancer, patients are often demoralized because there is no cure. However, by finding out their cancer subtype and undergo genetic testing, patients can obtain critical information that will help their doctors tailor treatment plans that offer better outcomes and quality of life.

This unique photo exhibition and its messages are brought to life through performances by rising actress, Sofiee Ng, and other talented models. In addition, visitors can also leave positive messages for breast cancer patients and their loved ones at the “Blessing Wall”, as well as take a photo at our photo booth, suited with the same double-overlay effect to take home as memorabilia.

To find out more about this campaign, please come experience “See What Lies Beneath”.

Event details

  • Date: 4 – 9 March 2021 (Thursday – Tuesday)
  • Venue: G/F, Tower 535
  • Address: 535 Jaffe Road, Causeway Bay
  • Opening hours:

o   Thursday (1st day):           3:00pm – 7:00pm

o   Friday – Sunday:               11:00am – 9:00pm

o   Monday – Tuesday:         11:00am – 7:00pm

·         Free admission

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