InterContinental® Hotels & Resorts, the world’s largest luxury hotel brand, today reveals the most iconic sights, sounds, smells and sensations that travellers should experience in 2020 if they want to really get to know the city they are visiting. The first ever InterContinental ICons range from our very own Manly Ferry’s breeze, to the smell of fresh bagels at a West Village shop in New York, to the unique flavours of Karak Chai in Jumeirah Beach in Dubai.
The list of experiences was determined through an online public vote and then ranked by a panel of leading travel experts as the best additions to conventional tourist destinations. The initiative comes after an independent study for the brand revealed that most locals (59%) feel visitors are missing out on the true spirit of the place, while 75% of luxury travellers want to experience cities as a well-informed local.
The top InterContinental ICons voted in each city revealed as:
Sydney – The cool breeze on your face on the Manly to Circular Quay ferry
Paris – Smell of oven-fresh bread from the boulangeries of Oberkampf
London – The contrast of old and new architecture on the ever-changing London skyline
New York – Fresh bagels at a West Village bagel shop
Dubai – Tasting the many unique flavours of Karak Chai along Jumeirah Beach Road
Mexico City – The smoky flavour of tacos al pastor
Shanghai – The sound of old songs played on a vinyl record player
Sydney local artist and ICons judge Dina Broadhurst comments “Getting on board one of Sydney’s ferries is a unique way to reach your destination. The Manly to Circular Quay ferry is a must-do as it’s a way to see Sydney’s harbour, beaches and city skyline all in the one trip. Take-off from a lazy beach day in Manly, feeling the sea breeze and sunshine on your shoulders on deck, and find yourself in the CBD’s gateway in just minutes as you pass The Sydney Opera House and Sydney Harbour Bridge from a unique vantage point on the water.”
The final selection of ICons in Sydney include:
1. The cool breeze on your face as you ride the Manly to Circular Quay ferry
2. The Sydney skyline viewed from a rooftop in Five Ways Paddington
3. The smell of sunblock and a barbeque cooking up on the North Bondi grassy knoll
4. Fish and chips enjoyed barefoot at Kutti Beach
5. The sun on your shoulders on the Hermitage Foreshore walk while you soak up the best views over Sydney Harbour
The InterContinental ICons have also inspired curated experiences that can be booked at some of the leading InterContinental Hotels and Resorts across the world.
For international travellers and locals in Sydney’s exclusive suburb of Double Bay, InterContinental Sydney Double Bay is offering a luxurious gourmet picnic lunch to discover one of the cities favourite ICons. The limited time experience will allow guests to enjoy a selection of chef-prepared cheeses, sandwiches, salads, sweet treats and refreshments all packaged into a luxe picnic basket to take with them on afternoon from the hotel to the Hermitage Foreshore Walk. Guests can catch a taxi or local bus which only takes 15 minutes to arrive at the start of the trail, where they will soak up the scenery and enjoy refreshments in one of Sydney’s beautiful hidden beaches.
For travellers after something a little more exotic InterContinental Dubai Festival City is taking guests on a sensory journey through time with bespoke Arabic bukhoor sessions with an in-house expert, or embark on an truly local experience with InterContinental Park Lane’s Head Concierge for curated tours of London’s top ICons.
Jane Mackie, Senior Vice President, Global Marketing, IHG Luxury Portfolio comments: “True to the InterContinental brand’s heritage of pioneering luxury travel, we’ve spent the last few months working with leading experts and canvassing public opinion to uncover truly fascinating and meaningful details that showcase the best of global cities around the world. We are excited to reveal the first ever list of InterContinental ICons as well as curated itineraries to inspire travellers to go deeper.”
Charlie Hamilton James, Photographer, National Geographic and member of the judging panel comments: “I loved working on the InterContinental ICons campaign – it opened my eyes to the many undiscovered facets that I’d been missing in each of these well-visited cities. Each one holds an infinite number of secrets and experiencing the ICons is just the way to start uncovering them.”
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