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Singapore Airlines has won the Roy Morgan July International Airlines Customer Satisfaction Award with a customer satisfaction rating of 88% ahead of key rivals Cathay Pacific and Emirates, both on 84%.

Singapore Airlines has now won a number of monthly awards so far in 2018 although rival Asia-Pacific airline Cathay Pacific started off the year with a victory in January.

Air New Zealand, which won the Annual 2017 Roy Morgan Customer Satisfaction Award, came in equal fourth with Etihad Airways in July with a customer satisfaction rating of 82%.

Qantas remains the leading Australian international airline with a customer satisfaction rating of 80% just in front of main rival Virgin Australia on 78%.

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The latest result derives from a poll of 3769 Australians aged 14 and over, who have used an international airline.

Commenting on the findings, Roy Morgan chief executive Michele Levine says Singapore Airlines is on track to win its first Annual Roy Morgan International Airline Customer Satisfaction Award since 2015 after notching up another victory in July:

“Singapore Airlines has won the latest international airline customer satisfaction award with a customer satisfaction rating of 88% in July ahead of both Cathay Pacific and Emirates on 84%,” she said.

“So far in 2018 only Singapore Airlines and Cathay Pacific have managed to win a monthly award and the winner of the annual award is likely to come from one of these two leading Asia-Pacific based airlines with Singapore Airlines a clear favourite.

Roy Morgan International Airline Customer Satisfaction. 8 July 2017 cf. July 2018

“Last year’s annual winner Air New Zealand lost the most ground of the leading airlines over the last year, down 9% to 82% but still managed equal fourth just ahead of the two leading Australian-based airlines Qantas (80%) and Virgin Australia (78%).

“Qantas performed better on the domestic airlines front managing to win the monthly domestic airline customer satisfaction award for July with a customer satisfaction rating of 84%.

Edited by Peter Needham