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Six Aussie Agents take on Ireland with Cathay Pacific

September 26, 2018 Photo Gallery No Comments Email Email

Tourism Ireland and Cathay Pacific were delighted to hosted six agents consisting four of top selling Helloworld agents and two Gold Ireland Specialists. This famil launches Cathay Pacific’s recently launched one stop flight to Dublin via Hong Kong from Melbourne, Brisbane, Sydney and Perth. 

Their action packed programme included Dublin city, the magnificent Causeway Coastal Route, Derry~Londonderry and the Wild Atlantic Way from Donegal, Sligo, Mayo and Galway. The agents stayed in an array of contemporary and traditional hotels including The Alex Hotel in Dublin, City Hotel in Derry~Londonderry, the Mill Park Hotel in Donegal town, the Westport Coast Hotel and the Myerick Hotel Galway city.

“We are delighted to have the opportunity to showcase the Causeway Coastal Route and the Wild Atlantic Way to this group of top Australian travel agents,” said Sofia Hansson, Tourism Ireland’s Manager Australia. “There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand. As we prepare for 2019, our aim is that when these travel agents return home, they will be better informed and really enthusiastic about the destination, which will in turn help to secure a greater share of their business for Northern Ireland.”

Ireland has seen good growth in visitors from Australia and New Zealand over the past few years, with visitors from Australia and New Zealand up 5.4% this year.

Tourism Ireland is rolling out an extensive programme of promotions in Australia this autumn, to grow business in the shoulder and off-season months and to position us well for 2019.

The programme includes a sales mission, an ‘early bird’ online advertising campaign, co-operative promotions with key airline and tour operator partners, email marketing and social media promotions.

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