Majid Al Futtaim Entertainment, a leading pioneer in innovative family-friendly experiences, has unveiled its latest venture, Snow Abu Dhabi, the capital’s first indoor snow park. Located at the iconic Reem Mall, this remarkable attraction showcases Majid Al Futtaim Entertainment’s commitment to delivering unparalleled entertainment options across the MENA region. The opening of Snow Abu Dhabi follows closely on the heels of Snow Oman’s launch just six months ago, as Majid Al Futtaim Entertainment continues to expand its presence and captivate audiences.

The grand inauguration ceremony was attended by esteemed dignitaries, including His Excellency Saleh Mohamed Al Geziry, Director General of Tourism, Department of Culture and Tourism, Abu Dhabi; Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Entertainment; Mohammad El Etri, Vice President of Global Snow at Majid Al Futtaim Entertainment; Faisal Sultan Al Essa, Chairman of the Board, Al Farwaniya Property Developments LLC; and Nadia Akil, Vice Chairman of the Board, Al Farwaniya Property Developments LLC.

In his statement, Ignace Lahoud expressed his enthusiasm for the project, stating, “Abu Dhabi is fast becoming a global destination for family entertainment and leisure, and we are excited to introduce a new experience unlike anything else the Capital has to offer. Entertainment has an incredible ability to bring people together and enhance the quality of life, and the opening of Snow Abu Dhabi underpins Majid Al Futtaim Entertainment’s commitment to bringing innovative and immersive experiences to families across the MENA region. We look forward to welcoming the local community and tourists to our latest Global Snow attraction, which enables guests of all ages to spend quality time together and create lifelong memories.”

Snow Abu Dhabi occupies a sprawling area of 9,732 square meters within the heart of Reem Mall, Abu Dhabi’s premier destination for retail, leisure, dining, and entertainment. The park boasts an enchanting Enchanted Forest theme, immersing visitors in a whimsical frost-covered world. With over 20 rides and attractions, including the Crystal Carousel, Polar Express Train, Flight of the Snowy Owl, Snowflake Garden, and Enchanted Tree, Snow Abu Dhabi offers many snowy adventures throughout the year. Guests can revel in a winter wonderland, from sledding and carousels to zorbing and zip-lining. Additionally, Snow Abu Dhabi features three food and beverage outlets, providing visitors with a wide selection of delicious snacks and dishes amidst the stunning snowscape.

Bruce von Kaufmann, Mall Director of Reem Mall, expressed his delight regarding the collaboration with Majid Al Futtaim Entertainment, stating, “We are delighted to announce the highly anticipated opening of Snow Abu Dhabi in Reem Mall, and we are thrilled to have partnered with the esteemed Majid Al Futtaim, who are renowned for their exceptional entertainment offerings. At Reem Mall, we strive to provide an unparalleled customer experience that surpasses expectations, and Snow Abu Dhabi is a testament to that commitment. With the introduction of Snow Abu Dhabi, our visitors will have the opportunity to escape into a magical winter wonderland, complete with thrilling activities and enchanting surroundings. We believe this partnership will set a new standard for customer satisfaction, ensuring that Reem Mall remains a premier destination for both residents and tourists seeking unforgettable memories and exceptional entertainment in Abu Dhabi.”

Snow Abu Dhabi is the latest addition to Majid Al Futtaim’s Global Snow portfolio, which includes other notable ventures such as Ski Dubai in the Mall of the Emirates, Ski Egypt in the Mall of Egypt, and Snow Oman in the Mall of Oman. Majid Al Futtaim Entertainment’s indoor snow and ski entertainment brand has received numerous accolades, firmly establishing its position as the world’s leading brand for indoor snow entertainment facilities. Ski Dubai, for instance, has been awarded the prestigious World’s Best Indoor Ski Resort by the World Ski Awards for seven consecutive years. It was also recognized as the Best Sport/Adventure-Based Entertainment at the 2023 MENALAC Awards. It received the Dubai Service Excellence Scheme Award 2023 for its exceptional service performance in the Hospitality & Entertainment Sector. Snow Oman, on the other hand, received the Best Design for a Leisure and Entertainment Facility at the 2023 MENALAC Awards. Most recently, Ski Egypt was honoured with the Best World Snow Day award by the International Ski Federation (FIS) for its dedication to organizing events and initiatives that allowed children and their families to embrace the joy of snow.

Snow Abu Dhabi offers various packages and passes, with prices starting from AED 215 for the Snow Park Pass. This pass includes unlimited access to all park rides, fleece gloves, and a locker. Families can also avail themselves of the Family Pass, which offers five keys for four at a special price of AED 860.

Don’t miss your chance to be among the first to experience Snow Abu Dhabi, Abu Dhabi’s premier indoor snow destination. This extraordinary attraction is located on Level 2 of Reem Mall, Al Reem Island, Abu Dhabi, and promises an unforgettable winter wonderland experience. For more information or to book your tickets, visit SnowAbuDhabi.com.

Written by: Bridget Gomes

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