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Sports Events 365 continues expansion adding a new site in China and now offering customer access in 21 languages

November 2, 2018 Sports No Comments Email Email

Sports Events 365 (, the provider of tickets for sports and music events worldwide, which actively targets the global travel market, is continuing its expansion and will showcase these efforts at the World Travel Market (WTM) London event on November 5-7, which the company is attending for the seventh year in a row. The company is currently operating sites in 21 languages, with Serbian and Hungarian being the latest additions.

In early November Sports Events 365 will begin operation of its 22nd site – in China. The site will be the company’s second in Mandarin, China’s leading language, and run in cooperation with Yoza Tour International Guangzhou. The site will also offer call center service in Cantonese, China’s second largest language primarily spoken in the southern regions of China. “China is on the way to becoming our largest market,” says Sefi Donner, founder and CEO of Sports Events 365. He is predicting sales of $3 to $4 million in 2019. The Chinese have shown a particular interest in football in England, Spain and Italy as well as American sporting events, primarily baseball.

Sports Events 365 is offering B2B (Business-to-Business) partnerships in the global tourism industry as sports attractions become increasingly popular. The company has ticket allotments for major sporting events in key European markets that enable tour operators, airlines and other tourism companies to build package tours. “A tourism service provider who says ‘no’ to a customer requesting a ticket to a sporting event as part of the provider’s service, is liable to lose that customer,” says Sports Events 365’s Donner.

The B2B partners rely on Sports Events 365 to develop and grow their sports and live events tourism niches. Sports Events 365 offers its partners a wide range of solutions: commercial tools such as commissions, allotments, and group tickets, as well as Web tools – API, white label, affiliation program, and co-branded sites.

At WTM London, Sports Events 365 will showcase its B2B cooperation network with almost 1,500 customers that includes tens of thousands of travel agents who have been exposed to the ticket and technology offering provided by the company. Sports Events 365’s business partners cover decisive majority of tourism niches: hotel aggregators such as Innstant Travel; numerous travel networks including Britain’s Advantage Travel Network, the European network Schmetterling, which incorporates around 3,000 independent agents in Germany and thousands more in other countries; Lufthansa City Center (LCC), which incorporates hundreds of travel management companies in Germany and worldwide; global distribution system (GDS) entities such as Sabre; online travel agencies, such as Expedia; activities sites; destination management companies (DMCs) and other entities across a wide range of travel industry sectors.

Sports Events 365 plans to expand its partnerships to other sectors, for example hotels and hotel chains, that can take advantage of its offers of tickets to sporting events as part of a hotel package in order to increase customer loyalty and minimize cancellations by potential guests.

“The digital transformation is driving tourism entities into an unprecedented race for new growth engines that will differentiate them from others and attract customers who will remain loyal to the brand or agent,” says Donner. The SPORTS EVENTS 365 CEO adds “our offering, reliability, and service allow tourism entities to achieve all these objectives in the sports and live events travel sector.”

You are invited to visit Sports Events 365 booth at stand TP359, international hub at WTM London at ExCeL London Exhibition Centre.

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