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Spotify Celebrates a Decade of Discovery and Five Successful Years in Hong Kong

October 12, 2018 Apps No Comments Email Email

It’s been 10 years since Spotify officially launched for fans—and new music and artist discovery has never been the same. The Swedish company was built to create a legal, better alternative to piracy—one that helps to fairly compensate artists for their work and shape music listening and sharing via streaming.

Fast forward today, Spotify now has 180 million monthly active listeners across 65 countries. And as of August 31, 2018, Spotify has paid over 10 billion euros to rights holders since launch. Music fans on Spotify can enjoy our music library of over 40 million songs and podcasts, and 3 billion-plus user-created playlists across the 2,000 genres identified on Spotify.

Here in Hong Kong

We are also proud to celebrate five successful years in Hong Kong. Today, Hong Kong users are spending over two hours a day on Spotify, with many users not only streaming from the Cantopop genre, but also streaming other genres such as Hip Hop, K-Pop and EDM.

Between Spotify’s expert-curated playlists, such as K-Pop Daebak as well as personalized playlists such as Discover Weekly and Daily Mix, we’ve helped music fans discover a world of new artists, allowing us to pursue our goal of supporting one million creators. Spotify is also very much part of the local culture, with playlist such as 唱K熱榜 for all your KTV needs, dedicated specially to Hong Kong users.

To celebrate this milestone, Spotify is unveiling the list of most-streamed local and global artists by Hong Kong users. Take a closer look:

Moving With the Times: Evolving the Spotify Experience

Spotify’s free experience is the main entry point for many users; more than 60% of Spotify Premium users started out on the free tier. It makes it even easier for music fans to find the music they love and discover new music through access to Spotify’s curated playlists and customized playlists such as Discover Weekly.

Spotify recently unveiled a new, improved, and more personalized way for users to discover and listen to music on Spotify for free on iOS and Android. The new ad-supported Spotify is a natural next step as Spotify continues to innovate and evolve based on the needs of users. With a new design on mobile, Free on Spotify includes a number of new features to make the listening experience more tailored to what users need to hear, now.

Spotify aims to continuously connect fans with both the artist and fans across the world. Music should be accessible to everyone, in every market—the love of a great song is what connects communities and cultures across the world.

Embed Links

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