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‘Standout Development’ Secures IMG Management and Marketing Services

December 13, 2019 Golf Tourism No Comments Email Email

IMG has been appointed to provide pre-opening, management and marketing services to a landmark new European golf resort development set to open in 2022.

Featuring a golf course sculpted by European Golf Design, five-star, 149-room Pullman hotel, branded residences, luxury spa, extensive event facilities and an array of residential opportunities, the Okol Lake Park resort aims to set new standards both for golf in Bulgaria and the Balkan region, and also in its delivery of healthy, active, golf-integrated living.

The golf course serves as the centrepiece of the resort and has been carefully placed upon rolling hilltops and natural features and offers stunning panoramic views of the Iskar Reservoir and surrounding countryside.

Capable of hosting major international tournaments, the course will be developed and managed to ensure it has a positive impact on both the natural beauty and resources of the land, as well as the local communities that surround.

The golf facilities are complemented by extensive practice facilities and a state-of-the-art golf academy featuring IMG Performance Studios that offer the latest in swing analysis and custom-fit technology.

Okol Lake Park is located in a distinctive setting, bordered by nature. The exclusive collection of residences and apartments is located in the heart of the development and offers an ideal setting for families looking for a new home or international travellers who seek privacy and flexibility.

“Okol Lake Park will be a standout development for both Bulgaria and beyond, not only offering a truly world class golfing experience but also acting as a standard bearer for healthy, active living with championship golf at its core,” said Russell Hannah, Senior Director of Golf at IMG Golf Course Services, a Full Business Member of the Asian Golf Industry Federation.

“The commitment to both these factors makes it exactly the type of facility that will benefit from IMG’s bespoke management and marketing services. We are extremely proud and excited about the relationship and the opportunities that lie ahead,” he added.

Valentin Kanazirev, Okol Lake Park’s capital investor and visionary, said: “We do not hide that this project is absolutely outstanding – not just because of the unique location, the beauty of nature surrounding this place but also because we wanted to give back to the local community the deserved investment.

“In IMG, we are confident we have found a partner who will not only deliver the quality golfing experience required but, with their global brand, will ensure the story of this unique development is told across the world.”

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