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STR: Europe hotel performance for August 2018

September 25, 2018 Hotel Trends No Comments Email Email


Europe’s hotel industry reported positive results in the three key performance metrics during August 2018, according to data from STR.http://www.itb-asia.com/press/media-services/accreditation/

Euro constant currency, August 2018 vs. August 2017

Europe 

  • Occupancy: +1.4% to 77.9%
  • Average daily rate (ADR): +4.1% to EUR118.64
  • Revenue per available room (RevPAR): +5.5% to EUR92.39

Local currency, August 2018 vs. August 2017

Berlin

  • Occupancy: +8.7% to 85.3%
  • ADR: +10.8% to EUR91.64
  • RevPAR: +20.4% to EUR78.19

The absolute levels for each of the three key performance metrics were the highest for any August in STR’s Berlin database. STR analysts note that performance was lifted by the 2018 European Athletics Championships (6-12 August).

Paris

  • Occupancy: +13.9% to 75.6%
  • ADR: +15.8% to EUR191.93
  • RevPAR: +31.9% to EUR145.01

The absolute occupancy level was the highest for an August in Paris since 2013, while the absolute ADR and RevPAR levels were the highest for the month since 2014. Consistent demand growth (+13.7% for August) has fueled Paris’ performance recovery during the past two years.



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