Europe’s hotel industry reported positive results in the three key performance metrics during January 2020, according to data from STR.
Euro constant currency, January 2020 vs. January 2019
Europe
- Occupancy: +1.4% to 58.5%
- Average daily rate (ADR): +0.5% to EUR101.14
- Revenue per available room (RevPAR): +1.8% to EUR59.18
Local currency, January 2020 vs. January 2019
Budapest, Hungary
- Occupancy: +8.7% to 59.0%
- ADR: +18.1% to HUF26,672.01
- RevPAR: +28.4% to HUF15,735.94
The absolute ADR and RevPAR levels were the highest for any January in STR’s Budapest database. Performance was underpinned by double-digit demand growth (+11.5%), and the market positive ADR and RevPAR comparisons for all 31 days in January.
Paris
- Occupancy: +8.7% to 70.8%
- ADR: +6.4% to EUR206.98
- RevPAR: +15.7% to EUR146.48
The absolute occupancy level was the highest for any January in STR’s Paris database, while the ADR level was the highest for a January since 2013. STR analysts note that the Francophone Pulmonology Conference (24-26 January), which attracted over 5,000 attendees, helped RevPAR grow by double digits during that three-day period.
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