Global Travel Media » Blog Archive » STR: Europe hotel performance for May 2018

Home » Hotel Trends » Currently Reading:

STR: Europe hotel performance for May 2018

June 25, 2018 Hotel Trends No Comments Email Email

Europe’s hotel industry reported mixed results in the three key performance metrics during May 2018, according to data from STR. constant currency, May 2018 vs. May 2017


  • Occupancy: -0.8% to 74.4%
  • Average daily rate (ADR): +1.5% to EUR113.35
  • Revenue per available room (RevPAR): +0.6% to EUR84.31

Local currency, May 2018 vs. May 2017

United Kingdom

  • Occupancy: +0.5% to 79.8%
  • ADR: -0.8% to GBP93.31
  • RevPAR: -0.3% to GBP74.47

The year-over-year ADR decline was the first for the U.K. since October 2016. That decrease came even as strong demand (+2.0%) outpaced healthy supply growth (+1.4%). London overall performance was negative (RevPAR: -4.5%), mainly due to the largest ADR decrease in the market (-3.7%) for any May since 2009.


  • Occupancy: +3.2% to 69.6%
  • ADR: +1.7% to EUR120.87
  • RevPAR: +4.9% to EUR84.18

Another rise in demand (+2.7%) helped continue a trend of improved performance levels in the country. The monthly increase in RevPAR was the 11th consecutive for France. This increase was helped by Upscale hotels, which posted the largest jump in RevPAR (+9.1%) among the class segments. 


  • Occupancy: -2.0% to 77.2%
  • ADR: +16.8% to EUR123.11
  • RevPAR: +14.5% to EUR94.98

The ADR and RevPAR growth figures were the highest for any May in STR’s Portugal database. Those increases came even as slower demand (-2.0%) lowered occupancy levels. Overall RevPAR growth was helped by Upper Midscale hotels, as RevPAR in the class rose 33.9%. 

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global travel media endorses the following travel Publication




%d bloggers like this:
%d bloggers like this: