STR’s preliminary February 2019 data for hotels in Melbourne indicates a significant occupancy level.
Based on daily data from February, Melbourne reported the following in year-over-year comparisons:
- Supply: +4.6%
- Demand: +5.3%
- Occupancy: +0.7% to 89.4%
- Average daily rate (ADR): +4.0% to AUD198.32
- Revenue per available room (RevPAR): +4.7% to AUD177.24
The absolute occupancy level would be the highest for any February in STR’s Melbourne database, despite the highest year-over-year supply growth rate in the market since March 2011. STR analysts partially attribute the performance levels to conferences held in the market. Additionally, daily data shows double-digit ADR and RevPAR growth on 23 February, due primarily to the opening of Harry Potter and the Cursed Child stage production which will run until 1 December.