The U.S. hotel industry registered record-breaking performance levels during 2019 but its lowest growth rate in revenue per available room (RevPAR) since the current cycle began in 2010, according to data from STR.
Compared with 2018:
- Occupancy: flat at 66.1%
- Average daily rate (ADR): +1.0% to US$131.21
- Revenue per available room (RevPAR): +0.9% to US$86.76
The absolute ADR and RevPAR values were the highest STR has ever benchmarked. The industry also set records for supply (more than 1.9 billion room nights available) and demand (roughly 1.3 billion room nights sold). Based on percentage growth for the year, supply and demand increased at the same rate (+2.0%).
Year | RevPAR % Change |
2009 | -16.6 |
2010 | 5.4 |
2011 | 8.1 |
2012 | 6.7 |
2013 | 5.2 |
2014 | 8.2 |
2015 | 6.1 |
2016 | 3.1 |
2017 | 2.9 |
2018 | 2.9 |
2019 | 0.9 |
“Moving forward, we’re not forecasting much of a change from the current fundamentals. Supply growth has remained manageable at the national level, but there is an uneven amount of new inventory in the limited-service sectors as well as certain major markets. That is where we will see the greatest challenges as the industry embarks on another year of low performance growth levels.”
Among the Top 25 Markets, Phoenix, Arizona, experienced the highest rise in occupancy (+1.6% to 70.7%) and RevPAR (+4.5% to US$94.23).
Super Bowl LIII host Atlanta, Georgia, reported the year’s largest lift in ADR (+4.2% to US$114.54).
Two markets tied for the second-highest increase in occupancy: Denver, Colorado (+1.3% to 73.9%) and Tampa/St. Petersburg, Florida (+1.3% to 72.3%).
Denver registered the second-largest spike in RevPAR (+4.3% to US$100.27).
Influenced by supply growth of 5.9%, Seattle, Washington, reported the steepest decline in RevPAR (-4.0% to US$118.86).
Houston, Texas, posted the largest drop in ADR (-3.2% to US$101.89).
Three markets matched for the steepest decrease in occupancy: San Diego, California (-2.3% to 76.7%); Boston, Massachusetts (-2.3% to 73.9%); and Detroit, Michigan (-2.3% to 65.6%).
Q4 2019
Specifically during the fourth quarter of 2019, U.S. hotel occupancy fell 0.1% to 61.8%, ADR was up 0.7% to US$128.94 and RevPAR increased 0.7% to US$79.69.
Among the Top 25 Markets, San Francisco/San Mateo, California, recorded the largest jump in RevPAR (+7.4% to US$193.35).
Oahu Island, Hawaii, posted the largest lift in ADR (+4.3% to US$247.91) and the second-highest increase in RevPAR (+7.1% to US$204.94).
Houston, Texas, experienced the highest rise in occupancy (+3.7% to 60.6%).
Boston, Massachusetts, reported the steepest decline in each of the three key performance metrics: occupancy (-6.5% to 70.3%), ADR (-5.5% to US$192.80) and RevPAR (-11.6% to US$135.46).