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STR: U.S. hotel results for week ending 18 July

July 27, 2020 Hotel Trends No Comments Email Email

U.S. hotel performance data for the week ending 18 July showed slightly higher occupancy and room rates from the previous week, according to STR.

12-18 July 2020 (percentage change from comparable week in 2019):

  • Occupancy: 47.5% (-38.9%)
  • Average daily rate (ADR): US$98.56 (-28.0%)
  • Revenue per available room (RevPAR): US$46.87 (-56.0%)

U.S. occupancy has risen week over week for 13 of the last 14 weeks, although growth in demand (room nights sold) has slowed recently.

Aggregate data for the Top 25 Markets showed lower occupancy (40.3%) and ADR (US$97.16) than all other markets.

Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (64.5%).

Two additional markets surpassed 50% occupancy: Detroit, Michigan (53.1%), and Atlanta, Georgia (50.6%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.0%); Miami/Hialeah, Florida (30.1%); and Orlando, Florida (30.1%).

Of note, in New York, New York, occupancy was 35.9%, down from 37.0% the week prior. In Seattle, Washington, occupancy was 34.2%, up from 32.4% the previous week.

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