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Sudima goes on an all out hotel building spree despite COVID downturn

March 25, 2021 Hotel Developments No Comments Email Email

Location, ambiance, self-care designed rooms and a plant-focused restaurant sets Sudima Hotels’ newly opened 4.5-star hotel, Sudima Auckland City, apart. Situated opposite the New Zealand International Convention Centre, the 194-room hotel is Sudima Hotels’ seventh investment in New Zealand hotels and infrastructure and advances the group’s focus on sustainable and socially responsible best practice.

Sudima Auckland City represents a $65 million investment in the local economy. The Kiwi hotel group also has two other hotels in development, a $35 million property in Kaikōura and a $35 million hotel in Queenstown.

COO of Sudima Hotels, Les Morgan, says “This hotel is a significant addition to Sudima Hotels’ portfolio and an example of our continued investment in New Zealand despite the current impact on tourism. Our commitment to the hotel and tourism industry is unchanged, and we are pleased to have opened the doors at Sudima Auckland City and having Kaikōura and Queenstown openings on the horizon.

“We hope that both New Zealanders and international travellers, as they start to return, enjoy our properties and hospitality for their travels, whether for business or leisure.

“Sudima Auckland City is easy walking distance to central Auckland’s bustling shopping, arts, dining and entertainment precincts, which makes it a great location for visitors to the city.”

Equipped with the high-quality service and amenities expected from a new modern hotel, Sudima Auckland City has an innovative new addition to further enhance guests’ stays: the u-room.

Designed around the principles of self-care, the u-room concept promotes guests’ wellbeing while travelling with little touches that make a big difference. Furnished with everything a guest would expect, the u-rooms also features timber floors, natural muted colours; a bed that’s centred in the room, facing the window to maximise the view; a selfcare pack with a selection of healthy snacks and little pamper luxuries; and a yoga kit including instructional videos available on the in-room TV.

In line with this wellbeing theme, the innovative modern-Asian plant-focused eatery, East (which is located at the hotel on the ground floor) offers a pan-Asian inspired vegetarian lunch and dinner menu that has proved popular and is becoming a hotspot in the Auckland food scene. East offers sustainable, health-conscious eating without sacrificing taste.

The team of chefs, representing culinary talent from Japan, Hong Kong, China, Thailand, India and Sri Lanka, take inspiration from the near and far East to present an innovative and flavourful vegetarian menu designed to share. The drinks menu features all organic and vegan friendly wines, bespoke cocktails and sustainable New Zealand craft beer.

Les says the new hotel is a reflection of Sudima Hotels’ pursuit of continually improving the guest experience with its big focus on self-care. It is also focussed on minimising impact on the environment, and as such will also undertake carboNZero certification of the new hotel as soon as able in-line with Sudima Hotels’ other hotels as New Zealand’s only carboNZero credited hotel group.

Sudima Auckland City Fact Sheet

  • 194 rooms, including 44 u-rooms, many with harbour views.
  • Gym access.
  • Unlimited Wi-Fi.
  • Reception, concierge and porter services are available 24-hours.
  • 24-hour room service.
  • Access needs guest rooms and wheelchair-friendly public areas.
  • Two conference and event spaces for 10 to 12 people.
  • On-site plant-focused restaurant, East, with an innovative modern Asian vegetarian and vegan (75% of all dishes) menu.
  • Located close to everything, nearby attractions include the city centre’s shopping, arts, cafes, restaurants and entertainment precincts; waterfront restaurants, cafes and entertainment; the SkyTower and SkyCity Casino; and the Ferry Terminal for day trips to Waiheke, Rangitoto Island and other Hauraki Gulf gems.

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