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Surge in road trips is all in the data says CamperMate

May 22, 2020 Statistics & Trends No Comments Email Email


The CamperMate app, Australia’s number one road travel experience app, with almost 2 million users, is demonstrating how a strong and immediate take-up in future travel for day trips and anticipated future overnight stays is set to occur as we safely navigate out from the COVID-19 pandemic.

It is well proven Australians love to travel and holiday – even for a day trip or short break. And the forced shutdown of domestic and international travel, the right thing to do to support the public health response to coronavirus, has made us more cautious and community minded during this time.

Respected and senior tourism leader, CamperMate CEO Nick Baker, said the rapidly developing green shoots now occurring with the CamperMate road travel experience app, closely correlate with predicted pent up demand for get-on-the-road and travel activity across our country and which is predicted in the weeks ahead.

Mr Baker said CamperMate’s surge in users over the month of May, a compound growth of at least 140 per cent each week, is exciting news and a real-life indicator for more positive times ahead for our beleaguered tourism businesses, regional centres and our great cities which are desperately ready to welcome people back.

“Last week our CamperMate App was downloaded by 5000 new users! This is a fraction of what we usually see when tourism is fully firing. But the current triple digit growth rate in users of the App is very clear to us and demonstrates there are genuine green shoots in the road back for tourism,” Mr Baker said.

“Our rapidly increasing numbers of users of the CamperMate app highlights that many people are planning to embrace road trips ahead of the Queen’s Birthday holiday weekend and into the winter break for schools.

“This is an exciting prospect for our regional visitor hot spots, now further encouraged by the latest State Government announcements such as in NSW and South Australia, to encourage people to get back out there!”

The former senior executive of Tourism Australia and Voyages and CEO of Red Balloon said CamperMate’s App performance numbers paint a realistic picture of how and when people will embrace the chance to travel again.

He said in the few short weeks during February – between when the horrendous bushfires came under control and the onset of COVID-19 – CamperMate’s strong data insights showed many Australians were quickly driving back into and through our regions. They also over-prolonged their stay in many places against trend – a sign we anticipate could be repeated based on the anticipated pent up demand for local travel in a COVID Safe economy.

“At CamperMate we predict this will again become the case as authorities make clear further easings of restrictions and encouragement of initially local and intrastate travel,” Mr Baker said.

Mr Baker said since CamperMate’s inception it has been a strong supporter and partner of industry with its strong data insights well reflecting road trip travel activity and destination performance. It has become an information tool feeding into government and industry planning on both sides of the Tasman. This includes monitoring tourist and visitor volumes and strategically assessing activity within road and park networks.

“CamperMate possesses an innovative new in-trip booking platform for thousands of accommodation and experience options, including offers in caravan and recreational parks, as well as providing real-time updates on any travel warnings or closed areas in-journey. CamperMate helps makes a good trip great,” Mr Baker said.

“CamperMate’s value to users is also pulling live data from service providers so travellers have truly localised updates on the latest offers, accessibility, weather and travel conditions before making a pre or in-trip booking.

“Increasingly this is the way many people are now travelling by making decisions in trip! CamperMate’s evolving features now make it even more appealing and practical to the emergent Australian domestic traveller.”

The CamperMate app is available to download free on IOS and Android devices and is supported by leaders in the Australian and New Zealand caravan and RV industry including Jayco and Discovery Parks Australia.



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