Royal Caribbean International is giving Singaporeans an opportunity to make their weekends more meaningful and memorable by swapping their regular schedule with an exciting cruise adventure, in its latest marketing campaign ‘The Weekend Swap’.
The inspiration for the campaign comes from a survey on how Singaporeans dream of spending their weekends versus the reality. ‘The Weekend Swap’ will give them a chance to spend quality time with their loved ones onboard Voyager of the Seas, one of Asia’s largest and most innovative ships known for her Royal Promenade, FlowRider surf simulator and ice skating rink.
“Royal Caribbean believes that every Singaporean’s weekends can be better spent, knowing how busy we can be. ‘The Weekend Swap’ will give them a truly deserving break on our cruises to enjoy our unique experiences and create more meaningful moments by reconnecting with themselves and the people they love,” said Nicole Lai, Head of Marketing, APAC of Royal Caribbean Cruises Ltd.
To attract and engage the millennials in its campaign, Royal Caribbean collaborated with home-grown musicians, Jon Chua of The Sam Willows and Vanessa Fernandez from Zendyll Records to produce an original song called “Weekend Swap”, a catchy tune that invites listeners to sing along and change up their ordinary routine.
To kickstart the ‘The Weekend Swap’ campaign, the song is released as a music video on Royal Caribbean’s Facebook page. From 21 March to 30 April 2019, Royal Caribbean will be giving out free cruises for two every week. Fans can participate in the contest by visiting the official website and submitting their entries on why they want to swap their typical weekend on shore for a Royal Caribbean cruise.
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