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Swarovski Celebrates Its Brilliant Heritage With Sparkling Timepieces For Modern Life

October 6, 2020 Lifestyle News No Comments Email Email

When Daniel Swarovski founded the brand in 1895, he laid a strong foundation through his passion and his innovative, pioneering mindset. This heritage and legacy has seen the brand evolve over the last 125 years, bringing sparkle to the world by combining avant-garde design with the world’s finest craftsmanship.

This year marks the 125th anniversary of Swarovski, and over the last two decades the brand has rewritten the rules of fashion-led watch design through its sophisticated series of timepieces. In 2009, the visionary D:Light watch combined innovative digital technology with 171 Xilion-cut Swarovski crystals, which lit up to tell the time. Then, in 2016, the Crystalline Oval line sought to maximize glamour with a case filled with over 1700 Swarovski crystals.

Today, Swarovski draws on its extensive expertise and craftsmanship to create sparkling timepieces for modern life. The Fall/Winter 2020 Collection features Swiss-made watches that are the epitome of

precision and elegance, they marry form and function and inject sparkle and glamour into any look or occasion. To celebrate this year’s milestone, selected timepieces have received the Swarovski signature blue treatment, including the coveted Octea Lux Chrono watch, making them brilliant keepsakes and gifts for loved ones – or for yourself.



The coveted chronograph introduces two new shades for the season – burgundy and sapphire blue. The iconic Swarovski crystal bezel represents a key moment in the brand’s 125 years of crystal cutting excellence and is exclusive to Swarovski watches. The timepiece’s sunray dial, three counters and crocodile print-embossed genuine leather strap ensure a glamorous touch to any outfit.


Ensuring women’s everyday style is injected with an extra dose of glamour, this season’s sublime take on the iconic Crystalline timepiece looks to the purity of raindrops for inspiration. The oval case is filled with approximately 1,000 sparkling Swarovski crystals using the brand’s signature Crystalline technique and is paired with a contemporary sunray dial and stainless steel bracelet. 


The Uptown watch captures everything people love about Swarovski – full of glamour and sparkle, while maintaining a certain sophistication. The chic timepiece features a faceted sapphire crystal, sunray dial with Swarovski crystal index markers and genuine leather strap. Perfect for every day and for going out.


This timepiece channels a fresh, dynamic and sporty aesthetic. Approximately 1,500 Swarovski crystals fill the case using the brand’s signature Crystalline technique to brighten every day, outfit, and occasion. The refined sunray dial and genuine leather strap elevate this watch to a brilliant new level.


Swarovski captures the all-black watch trend with its latest design, Cosmopolitan. Cool, casual and subtly infused with a Swarovski crystal pavé case, this sleek timepiece will transcend the seasons with ease, and the black- tone stainless steel bracelet makes an on-trend, understated statement.

The new Swarovski Fall 2020 Watch Collection is available now in all Swarovski stores nationwide and online via LINE Official Account of Swarovski Thailand @swarovskithailand.

As a special treat, receive an exclusive Element necklace when you spend THB 7,900 or more*, from 5 October – 18 October 2020. Discover infinite sparkling inspiration and ways to create everlasting sparkle with Swarovski via the #SparkDelight hashtag.

*Terms and Conditions:

Promotion is valid till 18 October 2020. Purchase must be made in a single receipt. Limited to one piece per customer per transaction. Whilst stocks last. Promotion cannot be combined with other discounts. Other terms and conditions apply.

Stay up to date with Swarovski news and update via LINE: @Swarovskithailand and Facebook.

Sparking delight since 1895

Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. Now celebrating its 125th anniversary and run by the fifth generation of family members, the Swarovski Crystal Business has a global reach with approximately 3,000 stores in around 170 countries, more than 28,500 employees, and revenue of about 2.7 billion euros in 2019. 

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2019, the Group generated revenue of about 3.5 billion  euros and employed more than 33,980 people. In 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II.

 A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski, and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.

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