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Swiss-Belhotel International’s acclaimed success story over more than three decades has been marked by milestones – and another has just occurred with the soft opening of its first Malaysian property.

In Swiss-Belhotel Kuantan, the global hospitality management chain offers a remarkable four-star hotel on the East Coast of Peninsular Malaysia, facing the South China Sea, only 2km from buzzing Kuantan, the capital of the culturally rich Pahang state.

Located in the traditional fishing village of Tanjung Lumpur, the 27-storey property has 366 rooms and suites – all featuring modern amenities for business and leisure travellers such as LED TVs, free Wi-Fi and power showers. The 86 Family Rooms create opportunities for multi-generational vacations, 16 suites offer additional luxury and exclusivity.

Swiss-Belhotel Kuantan provides an array of upscale leisure facilities including a swimming pool, children’s pool, Jacuzzi, fitness centre and “Water Lounge”. The Swiss-Cafe™ is a bright and vibrant all-day restaurant, while the Lobby Lounge is a chic and sophisticated setting for drinks and light bites. Room service is available 24 hours.

Adding to the property’s appeal are 10 state-of-the-art Meeting rooms including a Ballroom which are suitable for all types of events – from intimate strategy meetings and training sessions to grand corporate Conferences and Gala dinners.

Swiss-Belhotel Kuantan is the first stage of the Kuantan Waterfront Resort City (KWRC), a superb 200-hectare mixed-use development and the region’s first integrated leisure, retail, dining, entertainment, hospitality and residential landmark. Its other features include a business park, healthcare hub and tourist resort, making it the destination’s premier MICE venue.

This visitor magnet will feature a Marina walk, Green promenade, Waterfront Bars and Restaurants, including a Floating Restaurant, Duty-Free shopping, Golf Course and a Waterpark with a variety of Watersports adding to the appeal.

In short, KWRC is a game-changer for the region, with Swiss-Belhotel Kuantan now the Hotel of choice for business and leisure guests.

Further enhancing the property’s appeal will be the one-hour travel time from Kuala Lumpur to Kuantan once the ECRL ( East Coast Rail Link ) will be completed. While the destination’s international gateway, Sultan Ahmad Shah Airport, is just 25 minutes’ drive from the hotel and offers connections to Kuala Lumpur, Singapore and Penang.

Mr. Gavin M. Faull, Swiss-Belhotel International Chairman and President, said Malaysia had long been on the Group’s radar given its appeal of one of Southeast Asia’s most popular destinations. “So the chance to plant our flag in such a culturally dynamic country, delivering our award-winning international standards, is very exciting and a key element of our broader growth strategy in Malaysia and globally,” he said.

“The fact that we are an integral part of such a transformative development as KWRC makes our entry into Malaysia even more special, and we plan to unveil new properties in other key destinations in the country including Kuala Lumpur and Melaka.”

Swiss-Belhotel Kuantan’s opening room rates range from MYR 258 (net) for a Studio City View through to  MYR 392  (net) for a Family Room.

By the end of 2020, Swiss-Belhotel International expects to increase its global portfolio to 250 properties, comprising some 25,000 rooms under 14 diverse brands spanning the hospitality spectrum – from economy to luxury – in four continents