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Switzerland Tourism ANZ has welcomed Livio Goetz as the region’s new Director.

In his new role starting today, 1 July 2019, Livio’s remit is to continue to drive new and repeat visitors to Switzerland from Australia and New Zealand.

Having left his previous role as Head of the Switzerland Convention and Incentive Bureau in London, Livio brings with him a wealth of product knowledge and fresh ideas to further boost bottom line conversions from the markets down under.

Focusing on key segments, market interests, as well as top performing products and tour operators, Livio will be working closely with both new and existing trade and media partners to strengthen Switzerland Tourism’s brand, position and products in this market.

“Switzerland may be a small country, but it is chock full of incredible experiences and unforgettable moments, which we would like more Australians and New Zealanders to learn about, explore and enjoy,” says Livio.

“I look forward to building on the legacy of my predecessors Mark Wettstein and Evelyn Lafone, and developing new partnerships that will further add to our current product offering and position us more attractively in this market.”

Switzerland enjoyed 388’549 overnights in 2018, a 6.5% YoY growth from Australia and New Zealand. Their 2019 summer campaign, themed ‘Hiking’, was launched in May.