In times of fear and uncertainty, the Monaco Tourist & Convention Authority (www.visitmonaco.com) wants the world to know that the Principality misses them more than ever, by sending them a simple message: “Take care of yourself, we miss you!”.
With more than 3 billion people around the world under lockdown, airlines grounded, and many airports closed, global tourism has come to a halt. Like the rest of the world, the Principality of Monaco has been heavily affected by these recent developments.
During this hiatus for the tourism industry, the Monaco Tourist & Convention Authority is keen to stay in touch with everyone who loves to travel, whether they are already familiar with the Principality or planning to visit once the crisis is over. The tourist board rolled out a new communication campaign yesterday to let them know just how much they are missed in Monaco.
The Principality is missing everything its visitors bring, from those treasured moments of friendship and fun, to their opinions, their valued custom, their languages, and of course the “wow” factor experienced by everyone who comes to Monaco. All of the things that, together, make it the vibrant and dynamic country that it is.
The Monaco Tourist & Convention Authority’s usual slogan, “FOR YOU”, a warm invitation to take advantage of all the incredible things the Principality has to offer, has evolved into a simple declaration of affection: “MISS YOU”. This new slogan is supported by friendly messages and pictures, to remind the world of those precious times that we look forward to sharing again. They show touching snapshots of life, with happy people spending unforgettable moments together in Monaco.
Alison Roberts-Brown, Director of Monaco Government Tourist Bureau Australia & New Zealand said: “In this challenging time we want our industry partners to know our thoughts are with them. Monaco’s “MISS YOU” message is simply one of unity, support and positivity”.
The campaign is targeted at both leisure and group business tourism, for professionals and private customers.
To keep learning and dreaming about Monaco, Visit Monaco Australia & New Zealand encourages the industry to follow their social media channels: Facebook and Instagram: @visitmonaco_au.
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