Today, Instagram Australia will launch its inaugural ‘A – Z of Instagram’ report, a cultural pulse check of the nation exploring how Australians are using the platform to connect with the things they love every day.
From Avocado Art to Zodiac Memes, the A-Z of Instagram celebrates the weird and wonderful hobbies of local communities as well as trending interests and emerging passions.
The first of its kind by Instagram in Australia, the report highlights 26 quirky and incredible Aussie accounts who live and breathe these passions each day and encourages Australians to explore these unique interests and emerging trends to ‘Get Into What They ❤’. Check out the full list of interests and passions at atozinstagram.com.au
With millions of Australians using Instagram each month, a million stories created every day and a further 90 per cent of Australians using the platform to follow a business – Instagram has become the modern day meeting point, where cultural moments are not only made but also shared.
Commenting on the launch of the ‘A-Z of Instagram’, Noelle Kim, Head of Marketing, Instagram APAC said:
“We’re excited to launch The A – Z of Instagram in Australia and showcase the array of interests Aussies are connecting with on the platform every day. From Avocado Art to Zodiac Memes, there’s no denying that there’s something for everyone on Instagram. This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country. We wanted to share what’s trending in Australia culturally, and how Instagram is helping Aussies connect every day with the things they love.”
Available assets:
The A – Z of Instagram report and accompanying list of Australian creators (below)
Images of each emerging passion and popular trend available here
Audio News Release grabs from Noelle Kim, Head of Marketing, Instagram APAC
Interviews with Australian creators representing the A – Z of Instagram
.jpg){kind=tracking}
