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The Darling becomes the first hotel in the world to stock Balmain Paris Hair Couture Hotel Collection

March 18, 2019 Hotel News No Comments Email Email

The Darling has set another benchmark in luxury as the first hotel in the world to have Balmain Paris Hair Couture Hotel Collection amenities stocked in its rooms.

Guests checking in to Sydney’s only Forbes five-star rated hotel and the Gold Coast’s newest luxury-suite hotel – The Darling – will be the first to enjoy the renowned range from the French luxury brand in their rooms from next week.

The high-profile partnership combines uncompromising luxury with first-class travel to exceed guest’s expectations and introduce a new level of sophistication to hotel guest amenities.

Products in the range include Shampoo, Conditioner, Body Wash, Body Lotion, Perfumed Soap, Hand Cream, Lip Balm, and Bath Salts and are packed with exclusive ingredients including Balmain Paris Hair Couture’s signature Argan Elixir and silk proteins.

Chief Marketing Officer George Hughes said The Star Entertainment Group was delighted The Darling hotels were chosen to internationally debut the exclusive Balmain amenities, with the world-first collaboration taking luxury at The Star to new heights.

“We are consistently working towards creative and unique ways to elevate our guest’s experience across The Star properties and this collaboration really is at the forefront of innovation,” said Mr Hughes.

“This partnership with Balmain Paris is a prime example of two iconic brands collaborating together to redefine luxury for guests of The Darling.

“Every detail of The Darling experience – both in Sydney and on the Gold Coast – offers an unprecedented level of luxury and hotel guest amenities are a key element of that elevated experience.

“We are thrilled to be the first hotel in the world to offer the Balmain Paris Hair Couture Hotel Collection.”

Stemming from the Balmain Paris fashion label, Balmain Hair has over 40 years of heritage in combining hair essentials with the latest catwalk trends.

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