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Today, 22nd of January, marks the start of the first edition of FITUR MITM – MICE & BUSINESS, the trade show co-organized by IFEMA and MITM Events | GSAR Marketing began with a magnificent welcoming reception hosted by Hotel Weare Chamartín where participants were able to taste its fusion cuisine in the inauguration of one of its most unique spaces, promoting business ties amongst exhibitors and hosted buyers.

Tomorrow work sessions will begin in hall number 9 of IFEMA, over 4000 direct appointments will take place between almost 200 Turism executives from 35 countries that are participating in this edition and will generate an estimated business in the mid to long term of over € 227.670.000.