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The Influencer Takeover

April 10, 2019 Hotel News No Comments Email Email


Grand Copthorne Waterfront Hotel will be launching ‘The Influencer Takeover’ from now till end September 2019 where 5 Singapore based influencers will take over the hotel’s social media platforms such as Facebook & Instagram. These Key Opinion Leaders (KOL) will have freehand to post their experiences while staying at the hotel.

This initiative is part of the celebration for the 20th birthday of Grand Copthorne Waterfront Hotel which falls on the 1 October 2019.

The KOLs will decide amongst themselves when they wish to review the hotel, make their own reservation & check-in like any regular guest for a 3 days 2 night stay at a date of their choice which is not known to the hotel. They will critic the hotel’s services, facilities as well as outlets in the most honest & transparent manner without interference from the hotel & post their experiences on the hotel’s social media pages together with a review on their blogs.

The public will also be able to read about things to do around the hotel & tours available from within the hotel from the well-established DMC & daily sightseeing tour operator – Tour East Singapore from experiences gathered from these KOLs. Grand Copthorne Waterfront Hotel, General Manager Mr Farid Alain Schoucair said, “20 years is a huge milestone for this great property & we are celebrating it in a way no one ever did, which is to allow 5 influential
individuals to give unbiased opinions on what Grand Copthorne Waterfront Hotel is all about.”



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