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The Langham Hotels & Resorts Brings Spring to Guests at Home With Social Media Campaign #InThePink

May 4, 2020 Hotel News No Comments Email Email

The Langham Hotels & Resorts has initiated #InThePink, a social media campaign run across Facebook and Instagram aimed to encourage positivity and engage their guests and audiences during this unprecedented times.

Well-known worldwide for its signature shade of pink, The Langham Hotels has always integrated the colour in its initiatives and experiences, from their popular afternoon tea sets to their special themed suites. A symbol of celebrations, health, love and positivity, the Langham pink has been a centrepiece of the luxury hotel brand. The phrase “in the pink” means to be at the peak of health and it perfectly encapsulates the brand’s values, which are especially apt for a time like this.

“At The Langham Hotel & Resorts, providing exceptional hospitality and unparalleled experiences have always been the utmost priority to us,” says Vivienne Gan, vice president of communications at Langham Hospitality Group. “#InThePink underscores our ongoing commitment to reach out to our guests staying safe at home; we may not able to do so physically at this point but we hope to deliver our promises virtually.”

#InThePink features beautiful spring scenes of the cities in which The Langham hotels are located. The images showcase pink blooms that bring cheer and positivity, as well as inspire travel to the destinations when travel resumes again. The Langham hotels also bring their unparalleled hospitality to the homes of their guests and audiences by publishing cocktail and recipe tutorials by award-winning bartenders and chefs in Michelin-starred restaurants, as well as instructional home spa videos produced by the group’s wellness leaders.

In addition to publishing #InThePink content, the campaign also encourage The Langham hotels’ guests and audiences to share their stories on how they are keeping well and positive. Their followers have shared travel memories, stories of their friendships, as well as the things that inspire positivity and joyfulness during this time.

Follow @thelanghamhotels on Instagram for more #InThePink stories.

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